“0% Viewership” – ‘Kick Kick Kick Kick’ Sets Record as KBS’s Lowest-Rated Drama Facing Disgraceful Conclusion

Recap of Episode 11: “Kick Kick Kick Kick”

In the latest episode aired on March 12, KBS2’s Wednesday-Thursday drama “Kick Kick Kick Kick” showcased the perseverance of Ji Jin-hee, Jo Young-sik, and their team at Kick Kick Kick Kick Company. The group successfully launched a new commerce product line, effectively removing investor Don Man-hee from their midst.

The Strategic Shift Against Restructuring

Facing Don Man-hee’s intent to restructure the company, Ji Jin-hee and Jo Young-sik sought innovative commerce items to counteract his influence. Driven by a discussion on camping hygiene challenges, Ji Jin-hee proposed a focus on deodorants, cleansing sprays, and hair powder. This concept quickly gained traction, prompting both CEOs and employees to engage in rigorous research, safety assessments, and production processes.

The Launch and Marketing Blitz

Upon launching their products, while initial sales seemed promising, they remained insufficient to clear the debts owed to Don Man-hee. In response, the team segmented into various groups, utilizing live broadcasts and whipping up compelling short-form content to advertise their offerings. This aggressive marketing initiative resulted in a significant surge in sales.

Unconventional Sales Tactics

In a surprising display of dedication, Noh In-sung resorted to pulling out his own hair to promote the hair powder, a moment that shocked not only his colleagues but the audience as well. Such actions highlighted the employees’ deep commitment to the company’s success and their resilience amid challenges.

A Celebratory Culmination

Following their victory over Don Man-hee, Ji Jin-hee, Jo Young-sik, and the team celebrated with a party and a manito event. During the festivities, Ji Jin-hee uncovered the blossoming romance between Wang Jo-yeon and Kang Tae-ho. Taking on the role of secret keeper as Wang Jo-yeon’s manito, he made efforts to ensure their relationship remained discreet.

Unexpected Twists

Amidst the celebrations, Ji Jin-hee found himself inadvertently involved in a kiss with Kang Tae-ho, as well as participating in a light-hearted “cheek kiss challenge” with Noh In-sung, after being caught witnessing the couple’s earlier kiss. This incident further solidified Ji Jin-hee’s reputation for selflessness.

Romantic Developments and Tensions

As Wang Jo-yeon and Kang Tae-ho’s relationship flourished, a love triangle began to intensify. Both Lee Min-jae and Lee Mark were vying for the affection of Ga Joo-ha, which led to rising tensions. Observing the growing closeness between Ga Joo-ha and Lee Min-jae prompted Lee Mark to finally confess his feelings, marking a pivotal moment in the unfolding romance.

Viewership Insights

Despite the engaging developments in “Kick Kick Kick Kick, ” the drama’s viewership hit a troubling low, recording a mere 0.3%.This performance places it among the four KBS dramas that have recorded 0% ratings, including “Welcome” (0.8%), “Love All Play” (0.9%), and “My Lovely Boxer” (0.9%), underscoring a significant challenge for the network.

Fans can anticipate the finale of “Kick Kick Kick Kick, ” scheduled to air on March 13 at 10:50 PM, as the series approaches its conclusion amid fluctuating viewer interest.

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