3/4 BLACKPINK Members Stand Out in Media Value Rankings Post-Paris Fashion Week

The Spring/Summer 2024 Paris Fashion Week has come to a close, and shortly thereafter, Lefty magazine unveiled its rankings of the personalities who generated the highest Earned Media Value (EMV) during the event. EMV serves as a valuable metric that assesses the worth brands receive from media coverage that is not influenced by paid advertising or official press submissions.

Top 5 celebrities with the highest EMV at Paris Fashion Week:

According to Lefty, Kylie Jenner emerged as the top media value generator, amassing an impressive EMV of $20.3 million. The billionaire and social media icon attended three major fashion shows: Atlein, Schiaparelli, and Coperni. A highlight of her attendance was her breathtaking performance on the runway at Disneyland during the Coperni showcase, which served as a spectacular finale for Fashion Week in the City of Light.

Kylie Jenner EMV at Paris Fashion Week — Kylie Jenner at the Atlein and Schiaparelli Spring/Summer 2025 shows.

Kylie had a viral runway moment on the final day of Paris Fashion Week. (Source: Compilation)

Disney Princess!!🖤#KylieJenner shuts down Disneyland Paris as she took to the runway for Coperni SS25 show- closing out the show and Paris Fashion Week season. pic.twitter.com/Gp15f12C9S

— IMSOVOGUE (@imso_vogue) October 2, 2024

Apo Nattawin EMV at Paris Fashion Week — Apo Nattawin at the Dior Spring/Summer 2025 show.

Rosé and Jisoo from BLACKPINK also made the top five, placing third and fifth, respectively. Rosé’s appearance at the Saint Laurent show, along with three corresponding posts, generated $11.2 million. Meanwhile, Jisoo, the eldest member of BLACKPINK, managed to secure $8.6 million in EMV from two posts sharing her experience at the Dior show.

Rosé and Jisoo represent BLACKPINK as top contenders in EMV at Paris Fashion Week.

Holding fourth place in terms of media value is rapper Cardi B, who attended a total of six shows this Fashion Week, having recently welcomed her third child. She brought in an EMV of $10.3 million through social media posts showcasing her outfits from brands like Balmain, Rabanné, Rick Owens, Mugler, Vivienne Westwood, and Alexander McQueen.

Cardi B at Paris Fashion Week — Cardi B’s array of outfits during Paris Fashion Week.

Nam Joo Hyuk slipped into the sixth position with an EMV of $8.5 million after attending the Dior show. Lisa (BLACKPINK) followed in eighth place with an EMV of $7.5 million, accompanied by three posts on her social media platforms. Other notable Korean figures included Cha Eun Woo in seventh place with $8.3 million from his attendance at the Saint Laurent show, while Jang Won-young earned $7.1 million from the Miu Miu show, securing the ninth spot.

Lefty also highlighted the top 10 brands with the highest media value post-Fashion Week. Notably, four of these brands are associated with the BLACKPINK members as global ambassadors. However, a question remains concerning Chanel, which secured the third rank with a remarkable $32.2 million, even though its global ambassador Jennie did not make it to the top 10 celebrities list.

Jennie at Chanel Spring/Summer 2025 show — Jennie at the Chanel Spring/Summer 2025 show.

Additionally, compared to the earlier held Paris Fashion Week Fall/Winter 2024, Chanel experienced a staggering 124% increase in its EMV. The departure of former Artistic Director Virginie Viard, coupled with ongoing speculation regarding her successor, may have significantly impacted Chanel’s heightened visibility during this fashion event.

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