3rd Gen Idol: SM C&C CEO’s Daughter and Her Relationship with Her Father

The father of Soobin, a member of the K-pop group WJSN (Cosmic Girls), has been in the entertainment industry for 29 years and is currently the CEO of SM C&C. He recently received attention for giving his daughter strict guidance.

In the TV Chosun program “Dad and I”, which aired on the afternoon of the 29th, Soobin is portrayed as the “representative daughter in her 20s”. The show highlights her close relationship with her father, whom she considers to be more like a friend. Soobin’s father expresses his love by giving her a morning call and a sincere shoulder massage. During their coffee date, he even goes to great lengths to capture the perfect photo, showcasing his “MZ dad”tendencies of always matching with his “MZ daughter”.

Soobin’s father, a retired Korean wrestling athlete, shared that he joined the entertainment world thanks to the support of his senior, MC Kang Ho-dong. He currently serves as the CEO of SM C&C’s management division, overseeing the careers of high-profile Korean stars like Kang Ho-dong, Jun Hyun-moo, Seo Jang-hoon, and Kim Jun-hyun. Many may recognize Soobin’s father as he has made frequent appearances on television as Kang Ho-dong’s manager, making him a more experienced figure in broadcasting compared to his daughter, Soobin.

Soobin’s father may be a doting fool when it comes to his daughter, often getting emotional just by talking about her. However, he switches to a more serious demeanor when it comes to work. While watching “Dad and I”together, Soobin asked her father for advice on whether she should dye her hair. In response, her father offered detailed feedback on her hair and outfit styling, reminding her that the show is also watched by elders and should be appropriate for all audiences.

He sympathized with the challenges that Soobin faces as a senior in broadcasting, expressing, “I know how difficult it can be to speak up in front of teachers and seniors. Finding the right timing can be tough.”

Despite Soobin’s initial reluctance to speak up, expressing her hesitance due to the presence of adults in the conversation, he responded with tough love, encouraging her to not hold back and to voice her thoughts. He also reminded her that her curiosity may reflect the viewers’ curiosity as well.

Soobin expressed his gratitude, noting, “My father offers me practical advice, rather than just blindly supporting me, he provides valuable guidance.”

The source is a link to Daum’s news article about the subject.