7-Eleven is now shifting its strategy towards offering budget-friendly options for customers, with plans to introduce a new food line that is wallet-friendly. However, there’s a catch.
7-Eleven, ranked as the top convenience store in the United States, is famous for its iconic menu items, especially the beloved hot dog weenies available at its locations.
What many customers may not realize is that 7-Eleven is actually owned by a Japanese corporation. The CEO of the company, Ryuichi Isaka, took full ownership of the brand in 2005 and subsequently opened several locations in Japan.
In Japan, these convenience stores, known as konbini, have been exceptionally successful. These stores emphasize their food offerings which include a wide range of items such as bento boxes, ramen, and various fried dishes.
The extensive menu of unique food products at 7-Eleven Japan could make US customers envious.
Moreover, 7-Eleven Japan is set to enhance the affordability of its delicious offerings for patrons.
The chain has announced its decision to renew its focus on cost-effectiveness by reducing prices and expanding its ‘Ureshii Ne’ (Happy Price) line of budget-friendly food items.
“We want to erase the perception that convenience stores are pricey,” stated Nao Haishi, the head of 7-Eleven Japan’s Products Division. He elaborated that they aim to encourage more frequent visits by lowering costs.
If you were surprised to learn that 7-Eleven is a Japanese-owned brand, there’s another intriguing fact: in May, a customer went viral after noticing a curious detail in the company’s logo.
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