88rising & Cube Entertainment Collab for G)I-DLE’s English Single ‘I DO’ [REPORT]

On July 10, Billboard conducted an interview with 88rising and Cube Entertainment, who have come together to propel (G)I-DLE’s global music aspirations beyond the Asian market.

Their collaborative effort has resulted in the first teaser for the pre-release English single ‘I Do,’ the first-ever original English single by the rising K-pop stars.

Cube and 88rising Confirm “I DO”as Lead Track from (G)I-DLE’s Upcoming EP “HEAT”

Cube Entertainment and 88rising have officially confirmed that “I DO”will serve as the lead track from (G)I-DLE’s highly anticipated upcoming EP titled “HEAT.”

<!– wp:html –><blockquote class=”twitter-tweet”>"I DO" 07.14 9AM (KST) | 07.13 8PM (ET)<a href=”https://twitter.com/hashtag/%EC%97%AC%EC%9E%90%EC%95%84%EC%9D%B4%EB%93%A4?src=hash&ref_src=twsrc%5Etfw”>#여자아이들</a> <a href=”https://twitter.com/hashtag/GIDLE?src=hash&ref_src=twsrc%5Etfw”>#GIDLE</a> <a href=”https://twitter.com/hashtag/GIDLE_IDO?src=hash&ref_src=twsrc%5Etfw”>#GIDLE_IDO</a><a href=”https://t.co/XJwfabNxyb”>https://t.co/XJwfabNxyb</a> <a href=”https://t.co/vio1IuzR2t”>pic.twitter.com/vio1IuzR2t</a>— 88rising (@88rising) <a href=”https://twitter.com/88rising/status/1678586550899347456?ref_src=twsrc%5Etfw”>July 11, 2023</a></blockquote>

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Cube Entertainment’s CEO, Woohyung Ahn, has expressed great excitement regarding the upcoming release of (G)I-DLE’s EP, titled “HEAT.

“We’re very excited about the release of HEAT, which will be our first EP fully in English.
HEAT is all about being confident and bringing the spirit of an endless summer with you wherever you go.

We hope that the release of HEAT will allow us to bring the message and mission of (G)I-DLE to the whole world.”

– Woohyung Ahn, CEO of Cube Entertainment

Sean Miyashrio, the Founder and CEO of 88rising, has expressed his admiration for (G)-IDLE, highlighting their strong creative vision and dedication to their music.

“We’ve been a fan of (G)-IDLE for a long time because, creatively, they are so in tune and involved with the music and stuff they put out. That was something to me that was refreshing about the group that I always felt.

I was just like, ‘Wow, they really know what they want to do which is really important—it makes the process so much more meaningful when there is such a firm belief and point of view the artists have and I felt really honored that they would be open to collaborate with us.”
-Founder & CEO of 88rising, Sean Miyashrio

NEVERLANDs Anticipate for Another Hit Song ‘I Do’

With the song scheduled to drop in just two days on July 13th, fans are eagerly awaiting the arrival of this potential hit.

<!– wp:html –><blockquote class=”twitter-tweet”>MV Director HANBAGO will work with (G)I-DLE for the first time in their music video for "I DO" He directed MVs such as BLACKPINK's "Shut Down" and "Pink Venom", NewJeans' "Ditto", ITZY's "Wannabe" and "Not Shy" and many more.<a href=”https://twitter.com/hashtag/GIDLE?src=hash&ref_src=twsrc%5Etfw”>#GIDLE</a> <a href=”https://twitter.com/hashtag/%EC%97%AC%EC%9E%90%EC%95%84%EC%9D%B4%EB%93%A4?src=hash&ref_src=twsrc%5Etfw”>#여자아이들</a> <a href=”https://t.co/CieppK7KM7″>pic.twitter.com/CieppK7KM7</a>— (G)I-DLE Charts (@idlecharts) <a href=”https://twitter.com/idlecharts/status/1678595135536242688?ref_src=twsrc%5Etfw”>July 11, 2023</a></blockquote>

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Fans expressed their joy and disbelief, with one fan exclaiming, “OMG! I thought it was fake but it’s not. (G)I-DLE is dropping an English pre-release ‘I Do’ on July 13th (in two days?! Wtqfqh). Their full English EP ‘HEAT’ is also coming on September 7th. Omg so much news!”

<!– wp:html –><blockquote class=”twitter-tweet”>OMG! I thought it was fake but it's not. Gidle is dropping a an English prerelease 'I Do' on July 13th (in two days? ! Wtqfqh). Their full english EP 'HEAT' is also coming on September 7th. Omg so much news 🤧🤧<a href=”https://twitter.com/hashtag/GIDLE?src=hash&ref_src=twsrc%5Etfw”>#GIDLE</a> <a href=”https://twitter.com/hashtag/I_Do?src=hash&ref_src=twsrc%5Etfw”>#I_Do</a> <a href=”https://twitter.com/hashtag/HEAT?src=hash&ref_src=twsrc%5Etfw”>#HEAT</a> <a href=”https://twitter.com/hashtag/Summer_Comeback?src=hash&ref_src=twsrc%5Etfw”>#Summer_Comeback</a> <a href=”https://twitter.com/hashtag/Summer_Song?src=hash&ref_src=twsrc%5Etfw”>#Summer_Song</a> <a href=”https://twitter.com/hashtag/%EC%97%AC%EC%9E%90%EC%95%84%EC%9D%B4%EB%A5%BC?src=hash&ref_src=twsrc%5Etfw”>#여자아이를</a> <a href=”https://t.co/MW7y26hl9E”>pic.twitter.com/MW7y26hl9E</a>— dunno how u do it like that (@ody_rust) <a href=”https://twitter.com/ody_rust/status/1678622036682235904?ref_src=twsrc%5Etfw”>July 11, 2023</a></blockquote>

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You can watch “I Do” by (G)I-DLE MV Teaser below:

https://www.youtube.com/watch?v=UC0RdYZvvko

“I DO” 07.14 9AM (KST) | 07.13 8PM (ET) #여자아이들 #GIDLE #GIDLE_IDO 88rising.lnk.to/I-DO (https://www.youtube.com/watch?v=UC0RdYZvvko)

Fans of (G)I-DLE have reason to celebrate as the highly anticipated English single “I DO”is set to drop on Thursday, July 13, at 8 p.m. ET (Friday, July 14 at 9 a.m. KST).

Additionally, the group’s upcoming EP titled “HEAT”is scheduled for a global release on Thursday, September 7, at 8 p.m. ET.