Netflix Faces Backlash Over Alleged AI Manipulation in Arcane Season 2 Poster
Criticism has erupted among fans of the animated series Arcane, targeting Netflix for allegedly using artificial intelligence to modify the promotional artwork for the show’s upcoming second season. This controversy was ignited by a post from a user on X (formerly Twitter), who highlighted a dubious aspect of the poster featuring characters Jinx and Vi.
The Controversial Poster
The image shared by the X user drew attention to what looked like unnatural alterations to Jinx’s hand. The portrayal, which depicts Jinx tightly grasping her sister Vi, features hands that appear distorted and blurry—a common red flag suggesting AI-generated visuals.
Initially released as a teaser poster for Arcane Season 2, the design notably crops off the characters’ hands, hinting that Netflix might have employed AI to stretch the artwork, rendering it suitable for the platform’s banner dimensions. This prompted widespread speculation and concern among dedicated fans.
i feel stupid but what is going on with jinx’s (vi’s??) hand?? pic.twitter.com/sdPQ2Cl10e
A Rising Tide of Criticism
The post rapidly gained traction, amassing over 1 million views within just 12 hours. Commenters flooded the thread, voicing their frustration towards Netflix’s potential reliance on AI in artistic practices. One user expressed disappointment by stating, “Netflix using AI to extend a poster for ARCANE of all shows is so disappointing and disrespectful.”
First poster for Arcane Season 2, coming in November to Netflix. pic.twitter.com/XF96RLedXw
Another fan remarked on the artistic talent within the team behind the show, lamenting the fact that with such skilled artists capable of producing stunning visuals, Netflix chose to resort to AI for this aspect.
Potential Patterns of AI Use at Netflix
This controversy isn’t an isolated incident; Netflix has faced scrutiny in the past over its potential use of AI in various projects. Earlier in April 2024, the streaming giant was accused of manipulating images in the documentary titled What Jennifer Did, stirring up similar discussions about authenticity in art and content.
What’s Next for Netflix?
As of now, Netflix has not commented on the ongoing allegations regarding the AI manipulation of the Arcane season 2 banner. Updates will follow if the company decides to address these concerns publicly.
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