Adin Ross has officially committed to staying with KICK after weeks of speculation regarding a potential return to Twitch. The popular streamer is not only firm in his decision but has also outlined ambitious plans for the future.
In recent years, KICK has been making strides to challenge Twitch’s supremacy in the live streaming industry. Adin Ross has emerged as a prominent ambassador for the Stake-backed platform, playing a pivotal role in its growth and visibility.
Nevertheless, late in 2024, Ross hinted at a possible departure from KICK. He temporarily suspended his regular streaming schedule and began posting cryptic messages on social media, which fueled speculation among fans about his next move. His remarks about leaving KICK “indefinitely” and a desire to reshape his community stirred up further concern regarding his connection to the platform.
Adin Ross Partners with KICK for Brand Risk Boxing Events
On December 21, however, Ross put those rumors to rest by affirming his commitment to KICK. He expressed appreciation for KICK CEO Ed Craven’s contributions during their collaboration. “I’m doing Brand Risk on KICK,” he stated during a session of KICK Talk. “Eddie, you’ve been an incredible partner, and your faith in Brand Risk is inspiring; I believe we can elevate this to extraordinary heights.”
He continued with enthusiasm, “Let’s build something monumental. Trust me, leave it to me and Todd, and we’ll take Brand Risk on KICK to the next level, no question about it.”
Adin Ross reveals he will be staying on Kick. pic.twitter.com/URboNijkGw
— Adin Reports (@AdinReports) December 21, 2024
Adin’s initiative, Brand Risk, is geared toward organizing influencer boxing events akin to those staged by KSI, Ibai, and WestCol. Notably, Ross has hinted at ambitions to transition from smaller venues to grand arenas, indicating a desire to significantly enhance the scale and excitement of these events.
The venture could pose a formidable challenge to established influencer boxing promotions, which have already gained considerable traction and visibility in the space. Adin Ross’s innovative approach could potentially disrupt the current landscape, but it will require strategic planning and execution to compete effectively.
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