ADOR’s Response to NewJeans: An Insightful Communication
On November 29, 2023, ADOR, a label under HYBE, publicly addressed a significant letter from the renowned K-pop group NewJeans. The communication included a personal email from CEO Ju Young Kim directed at the group’s members, shedding light on the company’s sentiments and intentions.
Kim’s Reflections on the Situation
In her email, Kim expressed her regret over the means of communication, stating, “Over the past two weeks since receiving your letter, I’ve hoped to meet with you in person at least once, but ultimately, I find myself articulating my feelings through this email, which leaves me with a heavy heart.” The emotional weight of the moment was palpable as she emphasized the emotional turmoil faced by the ADOR team: “For the past 14 days, our staff have been grappling with despair and sadness.”
Commitment to Addressing Concerns
Kim reassured NewJeans of ADOR’s commitment, highlighting that, as their sole artist, the team felt a strong sense of responsibility. “We have meticulously reviewed your requests and endeavored to address the issues raised in your letter,” she stated. While some matters were beyond the company’s immediate control, she remarked on their efforts: “We collaborated with other companies and made every effort to do what was possible within the given time.”
Looking Ahead: Future Plans for NewJeans
In terms of future endeavors, Kim conveyed optimism: “Although we were disappointed when Min Hee-jin informed us a week ago that she couldn’t continue working with ADOR or NewJeans, we remain hopeful and proactive.” She outlined their strategic planning for the group’s next album, stating that they have explored various global producer options to maximize the creative potential of the members. “Our goal is to maintain a positive trajectory,” she added, demonstrating a forward-looking approach.
Expressing a desire for collaboration, she mentioned, “If Min Hee-jin changes her mind and returns as NewJeans’ producer, that would be ideal.” The emphasis on a solid plan for the upcoming year reflects the company’s dedication to fostering the group’s growth and musical identity. Kim believes strongly that with the members’ engaged participation, they can create music that is both heartfelt and unique.
Addressing Concerns of Neglect
To calm fears surrounding potential abandonment, Kim responded to the group’s worries that ADOR might lack plans for them, noting that “One of the most surprising parts of your letter was the concern that we might leave you without any plans.” She assured the members that HYBE’s CEO, Lee Jae-sang, pledged comprehensive support if they choose to collaborate moving forward.
Enhancing Communication and Dialogue
Kim revealed that ADOR officially responded to NewJeans’ initial correspondence on November 28, emphasizing the importance of clear communication despite her tight schedule. “I was occupied with meetings and couldn’t attach the response before hearing about your press conference at 8:30 PM. I hope our response clears up any misunderstandings,” she stated.
Closing her correspondence, Kim extended an olive branch, expressing a desire for a personal meeting, saying, “If possible, I’d like to meet you in person for a conversation. While attending your schedule in Japan, please take time to think things over and let us know. I will carefully listen to everything you have to say at the press conference.”
NewJeans’ Press Conference and Future Directions
In a significant turn of events, on the evening of November 28, NewJeans conducted a press conference announcing their decision to terminate their exclusive contract with ADOR effective at midnight on November 29. The group cited inadequate support for their demands for improvement as the core reason behind their departure and expressed a continued interest in collaborating with former ADOR CEO Min Hee-jin.
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