aespa Winter Becomes New Balance Model, Fans Enchanted by Idol’s Sporty Style

Winter has officially been named the latest model for New Balance, and this announcement has sent waves through the K-pop community, especially among fans of aespa!

On October 4, the Korean news outlet News1 reported that Winter, a member of aespa, has become a brand ambassador for New Balance. The renowned global sportswear brand, operated by E-Land, has not only released stunning photos of Winter but also shared an engaging campaign video.

aespa Winter Selected As Model For New Balance, MYs Charmed by Idol's 'Sporty' Look — (Photo: Instagram: @eyesmag)

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A representative from New Balance expressed their excitement about collaborating with Winter, highlighting the brand’s commitment to “sharing the value of innovation.”New Balance is striving to broaden its appeal and demonstrate various brand initiatives.

Fans are buzzing with excitement over Winter’s new sporty aesthetic and have taken to social media to praise her athletic vibe. Many are even hoping for a collaborative photoshoot featuring Winter and New Balance’s global ambassador, IU!

Here are some comments from fans:

“I hope that IU and Winter will shoot an ad together.”

“She’s such a Barbie doll.”

“She perfectly matches New Balance.”

“Winter embodies that sporty image.”

“I need an IU and Winter combo.”

“aespa big girls making money!”

“IU and Winter for the next campaign, please.”

Are you excited to see more of Winter’s collaborations with New Balance?

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