The hardest part about buying things online is having them delivered to your door only to find them damaged. You can return them, but it’s an inconvenient process. Certain items have greater quality control than others, and Amazon will now notify you if an item is frequently returned.
Amazon is introducing a sticker that will notify buyers if other people are frequently returning a given item. If a product is low-quality, a counterfeit, or is being marketed through shady marketing practices, users will be forced to return it, and if this happens too frequently, this label will appear. It’s a reliable approach to determine whether you should reconsider purchasing something.
Checking the reviews could inform you if anything was low-quality or not worth buying a few years ago. But, scammers have caught on to this and now flood their items with bogus reviews in order to boost their rating or make it more difficult to uncover negative evaluations about something. This new label should be more trustworthy because it is established automatically by Amazon based on one metric that scammers cannot change.
As you’re exploring Amazon, keep an eye out for the new warning, which displays below the features bullet list near the top of the page.
Source: The Information
Via: The Verge
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