In order to analyze the individual brand reputation of idols, the Korean Business Research Institute collected and measured big data from 1,730 personal brands of idols between March 25, 2024 and April 25, 2024.
The top 30 individual idol brand reputation rankings for April include ASTRO’s Cha Eun-woo, BLACKPINK’s Jennie, ILLIT’s Wonhee, Girls’ Generation’s Taeyeon, EXO’s Baekhyun, ILLIT’s Minju, BTS’s Jimin, BLACKPINK’s Lisa, BLACKPINK’s Rosé, RIIZE’s Wonbin, Apink’s Yoon Bo-mi, ILLIT’s Mocha, Red Velvet’s Seulgi, Wanna One’s Kang Daniel, ILLIT’s Yunah, ILLIT’s Iroha, BTS’s Jin, Red Velvet’s Yeri, BLACKPINK’s Jisoo, BTS’s Jungkook,
According to the analysis, ASTRO’s Cha Eun-woo brand maintained its top spot with a brand reputation index of 3,891,140. This marks a 22.82% decrease from the previous month’s index of 5,041,728. BLACKPINK’s Jennie brand came in second with a brand reputation index of 3,473,456, followed by ILLIT’s Wonhee brand with a reputation index of 3,064,663. Wonhee is gaining attention for her high ranking, despite her company HYBE currently facing an internal crisis.
According to Koo Chang-hwan, the director of the Korean Enterprise Research Institute, ASTRO’s Cha Eun-woo brand was ranked first in the individual brand reputation of idols in April 2024. The brand was highly praised for its “Performance, Perfect, Happy”qualities in the link analysis, and was associated with “Fancon, Just One Ten Minutes, and Wonderful World”in the keyword analysis. The analysis of the positive and negative ratio of big data showed a high positive ratio of 89.57%.
Meanwhile, there is controversy surrounding HYBE, which is the company of ILLIT, as it has accused ADOR’s CEO, Min Hee-jin, of attempting to gain control of the label’s management.
The source of the information is from the website nate, which can be accessed at the link //news.nate.com/view/20240425n17968?mid=n1008.
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