Apex Legends Explores Implementing Fortnite-Inspired Monthly Subscription Service

EA Considers Monthly Subscription Service for Apex Legends

Electronic Arts (EA) is currently exploring the potential launch of a subscription model for its popular title, Apex Legends. This possibility came to light through a recent survey distributed to players, suggesting that the company is weighing options for new monetization strategies.

Survey Insights: Potential Features of the Subscription

According to a report from Insider Gaming, the survey probes players on their interest in a “monthly subscription” that could provide in-game currency, exclusive rewards, and Battle Pass tiers. This approach mirrors the successful Fortnite Crew Subscription, which has garnered a loyal following since its inception in December 2020.

Benefits of the Fortnite Crew Subscription

For a monthly fee of $11.99, Fortnite Crew subscribers enjoy several exclusive perks, including:

Unique skins and cosmetics
1,000 V-Bucks
The current season’s Battle Pass for both Fortnite and Rocket League

This model has not only reinforced Fortnite’s position in the market but has also proven to be lucrative.

EA’s Revenue Challenges

While EA has yet to officially confirm the introduction of a subscription service for Apex Legends, their recent actions indicate a need for financial recovery. Following the Q2 2025 earnings report, the company revealed that it did not achieve its expected revenue goals. Despite revisions to the Battle Pass in Season 22, various controversial changes sparked backlash, leading to their reversal.

CEO’s Remarks on Engagement and Monetization

In response to these challenges, CEO Andrew Wilson mentioned that Apex Legends experienced “lower engagement” than anticipated and did not “see the lift in monetization” that had been hoped for.

Historical Context of Revenue Fluctuations

This decline in revenue is not unprecedented; developers had previously acknowledged that Season 17, released in 2023, also failed to meet its financial targets. Such patterns underscore the volatility in the gaming market and the continual evolution of player expectations.

The Possible Subscription Model: A Strategic Move?

Given EA’s history with services like EA Play, which provides various in-game benefits across multiple franchises, the exploration of a subscription model for Apex Legends is not entirely unexpected. With Fortnite’s stronghold in the battle royale realm, a similar offering could represent a strategic response by EA to rejuvenate interest in the franchise.

The Road Ahead for Apex Legends

As Apex Legends grapples with declining player counts, the question remains whether a subscription service could be the key to revitalizing its popularity. The gaming community will be watching closely to see if this approach can create enough engagement and revenue to sustain the title’s future.

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