The announcement of ATEEZ’s 2024 world tour, named [TOWARDS THE LIGHT: WILL TO POWER], in Duluth, GA, has ignited a wave of anticipation among their fans in North America.
Despite this, the recent events concerning the tour merchandise have elicited a range of feelings among ATINYs, the devoted fan community of the band.
After much anticipation, ATEEZ has embarked on a tour across North America, including upcoming performances at Gas South Arena in Duluth, Georgia on July 30 and 31.
To meet the overwhelming demand for tour merchandise, it was made accessible at concert venues, as well as through Amazon and at multiple pop-up locations, including hello82.
[📢] ATEEZ 2024 WORLD TOUR [TOWARDS THE LIGHT: WILL TO POWER] IN NORTH AMERICA Official MD Sales Guide ⠀NOTICE 🔗 https://t.co/DJck9OBE55 Amazon 🔗 https://t.co/9LqLrj6iR6 ⠀ #ATEEZ #에이티즈 #TowardsTheLight #Will_To_Power
— ATEEZ (@ATEEZofficial) July 8, 2024
Despite the initial high prices of the tour merchandise, fans have mostly shown their appreciation for the designs and quality.
The price was seen as justified by many due to the items’ distinctive and attractive qualities.
My biggest complaint about the merch is the pricing, cuz these shirts being $50-$70 is actually insane. Please bring back $30 shirts, ESPECIALLY since tickets are as much as they are.
— Victoria ✦ misses ATEEZ (@fixon_victorya) July 8, 2024
ateez’s merch is CRAZILY priced…. but i will be getting 💔 pic.twitter.com/YxD5pH18Td
— annie⁺¹ 🫧 i miss ateez (@thetaksgf) July 8, 2024
Despite the initial excitement, frustration has quickly taken its place as popular merchandise items fly off the shelves rapidly.
circling the merch I want like I’m going to the scholastic book fair pic.twitter.com/kBfbdkbkC3
— roxanne’s binnie – met ateez ⭐️ (@aroharoxy) July 8, 2024
The hello82-up shop, known for its tour merchandise, has experienced a surge of activity.
Some of the most popular items, including the tour tee, baseball jerseys, bandana keyring, and Wappen, consistently sell out within hours of the shop opening its doors.
Based on the social media updates from Hello82, it was reported that certain items were already sold out within the first hour of their availability.
UPDATED 2024 ATEEZ WORLD TOUR MD LISTCheck back for more updates throughout the day!*Limited quantity*Items will be restocked daily pic.twitter.com/ZnYdUAlvrL
— hello82 ATLANTA (@hello82ATLANTA) July 24, 2024
In a surprising turn of events, the pop-up shop has recently declared that “sold-out products will not be replenished until further notice.”
This announcement has sparked a considerable backlash from ATINYs, especially considering the shop’s previous promises of daily restocking and limited quantities per day.
UPDATED 2024 ATEEZ WORLD TOUR MD LISTATINY, here are the available items for ATEEZ TOUR MD POP-UP at hello82 ATLANTA.Sold out items will not be restocked until further notice. *IMAGE PICKET (HONGJOONG & SAN) and WAPPEN (TACOMA, OAKLAND, AND ARLINGTON) are available in very… pic.twitter.com/6kDdvZGyZ7
— hello82 ATLANTA (@hello82ATLANTA) July 29, 2024
Despite having planned to buy merchandise before or after attending the upcoming Duluth concerts, numerous fans are disappointed by the sudden shortage of popular items.
I feel so lied to. You said things would be restocked every day but yet didn’t have enough for every day. I’m so tired of being disappointed in H82’s handling of merch whether it’s shipping or things like this. I keep thinking it’ll get better but it’s been like 3 years… ☹️
— Mirialiah⌛ ATEEZ TOUR 2024! 🏴☠️ Call me Miri (@Mirialiah) July 30, 2024
The announcement came at a frustrating time – just before the concerts and with the pop-up set to run until August. This only added to their frustration.
You’re actually kidding me. The concerts are taking place tomorrow and Wednesday. Atinys who are traveling hundreds of miles for the concerts got nothing as expected. Let’s hope the venue is prepared unlike this pop-up. Once again, disappointed but not surprised by y’all.
— ᴮᴱ Oceana ⁷🐬🐚 (@OceanOfficial_x) July 29, 2024
Despite the initial promises, social media has been filled with complaints from fans who feel they have been misled.
Their argument is based on the belief that the shop’s previous claims of daily restocks were deceptive, and the present scarcity detracts from their overall tour experience.
As ATEEZ prepares for their upcoming performances in Duluth, the atmosphere at the pop-up shop remains tense. Fans are anxious about the availability of merchandise in the upcoming days and how this may impact their tour experience.
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