Auntie Anne’s to release bizarre pretzel-scented fragrance

Do you long for the nostalgic scent of the mall your Mom used to take you to in the ’90s? Well, now you can with the latest fragrance from Auntie Anne’s – a pretzel-scented perfume.

The Eau de pretzel is rumored to contain notes of both salt and butter, and is accompanied by a pretentious and enigmatic advertisement.

Auntie Anne’s is elevating their products with this fragrance, and it is indeed authentic. You will have the opportunity to buy it.

This unisex fragrance is infused with notes of buttery dough, salt, and a hint of sweetness, bringing to mind the nostalgic experience of walking by an Auntie Anne’s store.

View this post on Instagram

A post shared by Auntie Anne’s (@auntieannespretzels)

According to Julie Younglove-Webb, Chief Brand Officer at Auntie Anne’s, the scent of Auntie Anne’s is one of the most easily identifiable aromas.

“The sense of smell holds a unique and significant role. Throughout time, our fans have shared cherished memories and stories that all began with catching a scent of our pretzels. We have captured that moment and are excited for our fans to experience it in a fresh and innovative manner.”

Devotees of the pretzel chain are well aware that the moment you enter any of their stores, their distinctive aroma engulfs your senses.

A pop-up Pretzel Parfumerie by Auntie Anne’s will debut in Soho, New York at 433 Broadway on August 13.

At the event, you can buy a 1 oz bottle of Knead for $25 or a 3.4 oz bottle for $45. In addition, attendees will receive complimentary tote bags and Auntie Anne’s pretzels. And for those who purchase Knead, there will be extra swag included.

If you are unable to attend the pop-up parfumerie, you can still buy a bottle of Knead on August 14 by visiting Auntie Anne’s website.

Not only are they not the sole chain with a thrilling and reminiscent launch this August, but McDonald’s has also revealed their Collector’s Meal, complete with a souvenir cup.