Belift Lab’s Denial Raises Concerns Over ‘R U NEXT’ Show Integrity

Recently, Belift Lab announced that the brand identity and group concept for ILLIT were completed on July 21, 2023, and shared internally. In a video statement, the executive vice president from Belift Lab mentioned, “The lineup for ILLIT was established on September 1, 2023, after which we commenced our group branding, referred to as the ‘Strategic Brand Plan for the Girl Group.’” Additionally, Belift Lab refuted claims regarding the use of materials sourced from Min Hee Jin.

Meanwhile, an insider from HYBE allegedly disclosed NewJeans’s plans to Belift Lab on August 28, 2023.

This situation suggests that the concept of ILLIT was set prior to the announcement of the six chosen members more than a month later during the show’s finale. This has led netizens to speculate whether Belift Lab had a pre-existing concept in mind when selecting the members of ILLIT.

The pressing question remains: Was the concept and strategic plan for ILLIT finalized before or after September 1, 2023?

Comments from netizens include:

So it appears that expressing gratitude could be seen as illegal, lol. Nothing more to observe; Min Hee Jin has come out on top.
Belift Lab is quite amusing, lol. They claim there’s no plagiarism, but are they really sticking to that?
It seems they’ve finally been exposed for continuously borrowing ideas from others.
There’s clearly a reason Min Hee Jin feels confident enough to sell her home and take legal action. Seriously, she’s quite the character.
It’s hilarious that they actually obtained NewJeans’ strategy, lol!
If everything was finalized, why bother getting NewJeans’ strategy? Do they even realize how contradictory their statements are? They keep spinning tales that don’t make sense, lol.
They seem to be fabricating stories consistently, which is why it all falls apart, lol.

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