Belift Lab made a significant announcement stating their plans to file a lawsuit against ADOR CEO Min Hee Jin for defaming their artist, ILLIT.
Belift Lab’s official statement regarding the announcement has sparked a variety of responses from both the general public and fans.
Belif Lab informs you. pic.twitter.com/vJh805iiPg
— BELIFT LAB (@BELIFTLAB) May 22, 2024
While ILLIT’s protection is being appreciated, supporters of ENHYPEN, another group from Belift Lab, have expressed frustration towards the company’s perceived failure in ensuring the safety of their idols from similar problems.
LOUD AND CLEAR AS DAY. BELIFT TURNING A BLIND EYE WHEN IT COMES TO THEIR ULTIMATE MONEY MAKERS EN.For 4 years the boys suffered to malicious post, defamation, accusations left & right but not a single word from them. Some members being broadcast to be hated! A minor receiving… https://t.co/Ps0DxGyTxx
— Dal (@nksunbaem) May 22, 2024
Despite not providing extensive details in their public statement, Belift Lab has emphasized the significance of protecting their artists’ reputations in regards to the defamation claims against Min Hee Jin.
“We will not tolerate any actions that harm the image and mental well-being of our artists. Legal measures will be pursued to ensure justice and to set a precedent that such behavior is unacceptable,”- Belift Lab
Belift Lab’s rising star, ILLIT, has recently been the target of what the company is calling “unfounded and damaging remarks”from Min Hee Jin.
The exact details of these statements have not been revealed, however, the declaration has caused a significant amount of buzz in the K-pop world.
I HATE THIS COMPANY!!
— Sisaa (@its_prinses) May 22,
Despite the support and relief expressed by ILLIT’s fans for the company’s decision to take a strong stance, not everyone has reacted positively to the announcement.
“suffering from a serious level of malicious comments, ridicule, and personal attacks.. .. indiscriminate insults, malicious slander, dissemination of false information, and defamation against artists”ENHA went through all this for YEARS yet you NEVER did anything! I HATE YOU!!! https://t.co/6LAs78n3Qf
— NI-KI (@Celia_Riki) May 22, 2024
Fans of ENHYPEN, specifically, have responded with feelings of annoyance and letdown.
Despite enduring various forms of harassment and defamation since their debut, ENHYPEN, a popular boy group under the same label, has not been given similar protective measures by the company, as pointed out by observers.
This is the first time I’m posting something like this to protect the artist. Billab haha. Enhyphen for 4 years. Please really take care of yourself 😄
— 레레 ౨ৎ (@violetefairy) May 22, 2024
Fans have documented several instances in which ENHYPEN members encountered significant problems, such as being followed by sasaengs (obsessive fans) on flights, receiving derogatory remarks during video call fansigns, and experiencing chaotic crowds at public events.
RESPECT KIM SUNOO@BELIFTLAB,we ask you to improve Sunoo’s career management. Please protect your artist from offensive attacks and promote more activities for his artistic career. We want to see him have opportunities. #WeAreAlwaysWithSUNOO pic.twitter.com/DpK50QwJcB
— I’m engene girl ☆ (@jasminengene11) May 22, 2024
Despite the continuous issues, supporters argue that Belift Lab has taken a mostly inactive approach in dealing with the threats and protecting the well-being of its members.
One individual who supports ENHYPEN, utilized the hashtag #ProtectENHYPEN on various social media platforms and shared their disappointment, stating, “It is disheartening to witness Belift Lab take immediate action to protect ILLIT, yet remain silent on the longstanding issues that ENHYPEN has encountered. It is crucial for all artists to receive fair and equal protection.”
Another fan expressed, “For a considerable amount of time, we have been vocal about the mistreatment and slander of ENHYPEN. It is crucial that the company starts taking our concerns seriously and ensures equal protection for all their artists.”
Good thing that you really do this kind of statement belift, plus we DEMAND to take action on the matter when both groups are receiving hate. You have a voice and a job to protect your artist, Just please do it same as ENHYPEN especially with SUNOO!
— asy. | fan account (@chichiyiiiii) May 22, 2024
The unequal treatment of their artists has prompted demands for Belift Lab to implement a consistent and thorough approach in addressing defamation and harassment. Fans strongly urge the company to establish stringent measures to safeguard the safety and well-being of all their artists, rather than just a few chosen ones.
it could have been a lil enduring only if you treat ur artists fair and square. enhypen is ur artists too, treat them like one
— blairey ⭐ | (@jakeshi11) May 22, 2024
Despite the ongoing lawsuit against ADOR CEO Min Hee Jin, it is yet to be determined if Belift Lab will address the mounting concerns of ENHYPEN fans.
This scenario brings attention to the larger problem of how entertainment companies manage the safety and well-being of their artists in the fiercely competitive and frequently unforgiving realm of K-pop.
How I wish you’re giving the same energy with ENHYPEN 💀
— Nai/ FAN ACCOUNT (@yjwksnen) May 22, 2024
Meanwhile, advocates for ILLIT are optimistic that the legal proceedings will result in a favorable resolution and establish a precedent for upholding and safeguarding the rights of artists.
Thank you Belift! We must protect the girls at all costs, they don’t deserve this!
— Sealpai 🩵🩷 (@sealpai__) May 22, 2024
On the other hand, ENHYPEN fans are still waiting for a response from Belift Lab, holding onto hope that their cherished group will be given the rightful protection and support they deserve.
Well what is it, I’ve only seen it as long as I live. You should also be like this to Enhypen, picky agency
— ͏͏͏͏ً (@orgeflowr) May 22, 2024
Leave a Reply