On August 6, the food industry reported that a Paldo representative had announced, “We selected Byeon Woo-seok as our model because his appealing image aligns perfectly with the upcoming products. We expect a strong synergy as he is a fan of Paldo Bibimmyeon.”
Paldo intends to include Byeon Woo-seok’s face in the design of their product packaging and participate in a variety of marketing activities both online and offline.
The hit drama “Seon-jae Up and Run”has brought Byeon Woo-seok widespread recognition for his portrayal of ‘Seon-jae’.
In addition, he has received significant recognition not only within his home country but also on a global scale. He was recently placed 3rd in the Korean Corporate Reputation Research Institute’s “Star Brand Reputation”for July 2024. His social media following has exceeded 10 million.
Fans have responded to Byeon Woo-seok being chosen as the new face of Paldo Bibimmyeon with comments like, “Looks like I won’t be able to part with my Bibimmyeon packets anymore,””I can’t wait to try Seon-jae’s version of Bibimmyeon,”and “I had stopped eating Bibimmyeon, but I’ll have to start again now.”
The source of the information can be found on daum’s website at https://v.daum.net/v/20240806184325087.
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