BLACKPINK Jennie & ZICO’s Collab Ignites Fury at YG’s Mismanagement

BLACKPINK Jennie & ZICO’s Collab Ignites Fury at YG’s Mismanagement

The recent collaboration between BLACKPINK’s Jennie and ZICO has sparked a wave of frustration among fans towards YG Entertainment, bringing attention to worries about the company’s handling of the idol’s individual projects.

Following her years under YG Entertainment’s management, Jennie delighted fans with the news of her own venture, ODD ATELIER, marking a fresh beginning in her professional journey.

Packed Schedule and Global Presence

Following her departure from YG, Jennie has been keeping busy with a variety of endeavors such as working on upcoming music, collaborating with brands, making guest appearances on television, and taking part in significant international events.

BLACKPINK Jennie
BLACKPINK Jennie (Photo : INSTAGRAM)

The ZICO Collaboration Teasers

The excitement grew when ZICO released teasers of his upcoming collaboration with Jennie. A video posted on KOZ Entertainment X’s official account gave a sneak peek of Jennie’s powerful vocals and ZICO’s impressive dance skills, causing anticipation to rise among their fans.

Behind-the-Scenes Insights

The teaser video was accompanied by a photo of ZICO and Jennie deeply engaged in discussions about their collaboration, giving viewers a sneak peek into their creative process.

BLACKPINK Jennie & ZICO's
BLACKPINK Jennie & ZICO’s (Photo : Twitter)

Public Outcry Against YG Entertainment

Despite the excitement, there was also criticism towards YG Entertainment for their alleged mismanagement of Jennie’s solo projects, which overshadowed the positive reception.

Many internet users expressed their disappointment, pointing out the lack of development during her tenure at YG in contrast to her current high level of productivity.

Recently, BLACKPINK’s Jennie made headlines as she graced the cover of Vogue Korea, leaving fans in awe with her striking photoshoot.

During her interview, she discussed her label, ODD ATELIER, highlighting the significance of collaboration and promoting a positive workplace culture. She also teased at future music endeavors, reaffirming her commitment to producing fresh tracks that meet the expectations of her fans.

“Furthermore, she elaborated on her recent joint effort with Matt Champion for the track “Slow Motion,”emphasizing the seamless synergy of their collaboration and the poignant significance of its release timing.”

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