Despite the continued criticism surrounding her indoor smoking controversy, BLACKPINK’s Jennie has sparked interest with her latest social media activity.
According to the Korean media, Jennie is currently experiencing a major career dilemma. She has been caught up in a scandal surrounding her use of e-cigarettes, which she was seen smoking in front of her employees. This misconduct was exposed due to the negligence of the employees at ODD ATELIER, the company she established after departing from YG Entertainment.
Jennie smoking Vape 💨 in her vlog pic.twitter.com/yi3DH8DsQW
— no na (@nona15648321) July 8, 2024
Despite issuing an apology, Korean netizens, who are known for their unwavering support of Jennie, have expressed disappointment with the perceived insincerity of her statement. Rather than directly addressing the matter, Jennie’s apology was released through her management company, causing many to question its authenticity.
During the midst of the scandal, netizens on X (formerly Twitter) were drawn to Jennie’s recent activity on social media. On July 10, several users pointed out that Jennie’s official account on the Chinese platform Weibo was suddenly active again after being inactive for a significant period of time. This move by the BLACKPINK member raised a multitude of inquiries among the online community.
Some individuals believe that Jennie utilized this social media platform to monitor the response of Chinese internet users to her smoking controversy. There were also speculations that employees of ODD ATELIER accessed this account after taking into consideration the feedback from her fan community. Furthermore, it has been suggested that despite the ongoing controversy, Jennie may be gearing up for a comeback and, as a result, announcements on all social media networks are of utmost importance. Hence, it is probable that the team at ODD ATELIER is taking cautious measures in their preparations.
Prior to the emergence of this scandal, Jennie’s company staff members were already under fire from fans. Numerous enraged comments were shared on the social media pages of Jennie’s employees. Fans alleged that the team was neglecting their responsibilities and simply enjoying themselves while accompanying her on trips. The female manager’s decision to share photos from Italy on Instagram before Jennie only added fuel to the fire of the idol’s devoted followers.
As a result, ODD ATELIER received a barrage of criticism from Jennie’s two large international fanbases, who had collectively sent out mass emails expressing their dissatisfaction with the perceived irresponsibility of the staff, neglect of the artist’s image, and inadequate management of social media accounts. It is possible that this is the reason behind the sudden reactivation of Jennie’s Weibo account during this crucial phase of her career.
Despite dropping hints about her return to the music industry in multiple interviews, Jennie has yet to confirm a release date as of this moment.
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