BLACKPINK Tops November 2024 Girl Group Brand Reputation Rankings

On November 10, 2024, the Korea Corporate Reputation Research Institute released its findings regarding the brand reputation of girl groups, revealing that BLACKPINK has secured the top spot. Following closely behind are aespa in second and IVE in third place.

Understanding Brand Reputation Index

The brand reputation index serves as a vital metric derived through the analysis of extensive online consumer behavior data. It encompasses various dimensions of consumer sentiment, including both positive and negative evaluations of each group. The index evaluates media attention, consumer interest, and interaction volume, providing a comprehensive picture of how these factors influence brand consumption. Additionally, it incorporates detailed channel analysis from the brand reputation monitoring system.

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Complete Rankings for November 2024

The following list ranks the top 30 girl groups based on their brand reputation in November 2024:

BLACKPINK
aespa
IVE
THE SERAPHIM
(G)I-DLE
FIFTY FIFTY
Red Velvet
TWICE
OH MY GIRL
NMIXX
BABY MONSTER
fromis_9
ILY:1
PURPLE KISS
tripleS
H1-KEY
MAMMOO
STAYC
Apink
ITZY
Girls’ Generation
Dreamcatcher
Girl’s Day
MIYAO
surnames
Kep1er
WJSN
LISTENING
EXID
APRIL

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Insights from the Research

According to Goo Chang-hwan, the director of the Korea Corporate Reputation Research Institute, the analysis highlights that terms like “record-breaking,””enjoyable,”and “joyful”were prevalent in the brand’s link analysis. Additionally, keywords such as “Rosé,””apartment,”and “syndrome”emerged as notable mentions. Impressively, BLACKPINK’s brand was observed to have a staggering positive sentiment ratio of 94.58% during the positive-negative ratio analysis.

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