BLACKPINK Lisa Stuns BLINKs with Confusing Comeback Timing

Just 10 days before its release, BLACKPINK Lisa officially announced her highly anticipated return to the music scene with her newest solo song ‘ROCKSTAR.’ Fans were both excited and puzzled by the peculiar timing of the announcement, which was made on June 18.

The highly anticipated release of Lisa’s latest track, ‘ROCKSTAR’, is set for June 27 at 8 PM (EST) and 9 AM (Korean time) on a Thursday. This unique release schedule has sparked a lot of interest and bewilderment among netizens, as it differs from the typical release tactics in both the Korean and US music industries.

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In order to achieve maximum impact, songs are usually released in the afternoon on Monday in Korea or in the morning on Friday in the US.

This is what occurred

The unorthodox timing has sparked a wave of speculation and numerous comments from netizens, who are questioning Lisa’s approach and dedication to the success of the song. Several netizens have also expressed their confusion, stating:

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“Isn’t it set to her country’s time, Thailand?”

“I’ve never seen someone release an English song at 9 AM, I guess there must be a reason.”

“This timing is not optimized for both the Korean market and the US market, I guess she doesn’t care about the results.”

The unexpected announcement, combined with the unusual timing of its release, has spurred speculation that Lisa may not be placing a high importance on chart success. Certain netizens suggest that this could be indicative of her personal views towards the music industry, as one comment stated:

“Aah… I guess Lisa will not pay much attention to how the song does in Korea,”while another added, “She does seem like a person not too affected by the result.”

At a recent cast party for the HBO series “The White Lotus,”BLACKPINK’s Lisa drew the spotlight with her acting debut. A video shared on social media captured Lisa’s performance of the dance break from the group’s hit song “How You Like That,”much to the delight of both fans and the cast in attendance.

Fans were once again filled with anticipation for a BLACKPINK comeback after witnessing an impromptu dance, which also served as a reminder of Lisa’s enduring popularity. The multi-talented artist, known by her given name Lalisa Manobal, will now focus on her acting career while also working on solo music through her agency LLOUD in collaboration with RCA Records. Following in the footsteps of fellow member Jennie, Lisa has become the second BLACKPINK member to establish her own management company.