Lisa, a member of BLACKPINK, demonstrated her immense star power and influence when her collaboration with a brand sold out in a mere 28 minutes.
KITH unveiled a series of photos and behind-the-scenes videos for their 2024 summer campaign on May 29, 2024. This campaign features Lisa as its muse, marking her first collaboration with the brand. Prior to this, KITH had not previously worked with the idol.
In both the videos and photos, Lisa exuded radiance and joy. This was particularly evident in the behind-the-scenes footage of the shoot, where she modeled items from the “Lisa for Kith Women Summer 2024″collection. Fans couldn’t help but gush over the female idol’s stunning appearance.
Lisa’s highly-anticipated collaboration with KITH was released on the brand’s official website on May 31. True to her status as a global superstar, every item in the collection sold out within minutes. In a mere 28 minutes, the entire collection was completely out of stock!
Most of the items from #LISA‘s collection with KITH sold out in less than 30 minutes. pic.twitter.com/dbYMURzoy5
— Buzzing Pop (@BuzzingPop) May 31, 2024
One of the first items to sell out was the Kith Women Swash Logo Mulberry Vintage Tee, which was worn by Lisa in the behind-the-scenes video. Her fans even created humorous memes about the shirt’s growing popularity among BLINKs.
Although Lisa and KITH had not previously collaborated, it seems that the decision to hire the BLACKPINK member as their model was deliberate. This year, the brand opened its first flagship store in Seoul, which may have been the reason for their interest in collaborating with a prominent female K-pop star for a new collection.
Fans believe that Lisa’s collaboration with KITH may be influenced by her alleged romance with Frédéric Arnault. At a recent TAG Heueur x KITH event, Lisa was spotted with her rumored boyfriend and the founder of KITH.
BLACKPINK’s Lisa at the Formula 1 Kith Launch Celebration. pic.twitter.com/auba0cL5DL
— About Music (@AboutMusicYT) May 4, 2024
Lisa’s ability to sell out items regardless of price is not a new phenomenon, as she has previously displayed her immense influence. Numerous people have even joked that having Lisa as a brand ambassador guarantees a successful collection, as her fans are eager to emulate her style and fashion.
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What are your thoughts on the situation? Will you be purchasing Lisa’s collection with KITH? Share your thoughts in the comments section below!
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