BLACKPINK Lisa’s “New Woman” Collaboration with Kamala Harris for U.S. Presidential Campaign?

On September 17, a discussion on the Korean forum Pann Nate brought attention to how the Democratic Party’s TikTok page has been promoting BLACKPINK’s Lisa’s latest track, “New Woman,” in support of U.S. Presidential candidate Kamala Harris.

This initiative is part of the Democratic Party’s strategy to bolster Kamala Harris’s public profile. As the Vice President and a candidate for the presidency, Kamala Harris received considerable acclaim for her performance during the debate on September 10, highlighting her as a vigorous proponent of change.

The selection of Lisa’s “New Woman” carries significant symbolism, focusing on female empowerment and breaking societal constraints. The song’s themes of overcoming biases and advocating for justice resonate well with Kamala Harris’s campaign messaging. By leveraging this track, the Democratic Party seeks to highlight Kamala Harris’s position as a transformative leader, mirroring the empowerment and resilience found in Lisa’s music.

Public reactions on this topic include:

It’s very characteristic of K-pop to resist being linked with politicians. The amusement of Western audiences regarding K-pop stars’ indifference to social issues is exactly this. Nonetheless, Lisa’s involvement, especially her efforts in the Asian-American market, is advantageous, as it inspires young K-pop fans to engage in politics and boosts political involvement.
Upon listening to the lyrics of ‘New Woman,’ I immediately thought of Kamala Harris. There appears to be a shared experience between both as Asian women confronting mainstream American society.
While some may perceive this negatively, one thing is evident: events like this certainly elevate the visibility of Lisa’s song. ‘New Woman’ is an excellent track in its own right.
With ‘New Woman’ being utilized for both the VMAs and presidential campaign promotion, it’s likely that the song’s chart performance will improve. It’s unfortunate that Lisa didn’t release it as a solo single.

Source: Pann Nate

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