BLACKPINK Releases New Track “JUMP,” Fans Worldwide Celebrate in Millions!

BLACKPINK Kicks Off “DEADLINE” World Tour with a Stellar Performance

On the evening of July 5 at 8 PM KST, Goyang Stadium erupted with energy as BLACKPINK embarked on their highly anticipated “DEADLINE” World Tour. This momentous occasion marked the group’s first concert in three years, delighting fans with a two-day event that included the debut of their exciting new track, “JUMP.”

A Night to Remember for BLINKs

Performing before an enthusiastic audience of nearly 40, 000 dedicated fans, famously known as BLINKs, BLACKPINK delivered an electrifying setlist. The concert featured popular hits such as “Kill This Love, ” “Pink Venom, ” and “Shut Down, ” complemented by captivating solo performances that showcased the individual talents of each member. The show was an impressive testament to their growth as artists during their time apart.

[FULL] #BLACKPINK “JUMP” will be released NEXT WEEK!WELCOME TO DEADLINE TOUR#DEADLINE_IN_GOYANGDay1 #BLACKPINK_DEADLINE pic.twitter.com/sBMKSELwfb

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) July 5, 2025

#BLACKPINK NEW SINGLE “JUMP” IS HERE EVERYONE! !!WELCOME TO DEADLINE TOUR#DEADLINE_IN_GOYANGDay1 #BLACKPINK_DEADLINE pic.twitter.com/e1SjQhGuB1

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) July 5, 2025

The Premiere of “JUMP” Steals the Show

One of the most memorable moments of the night was the introduction of the new song “JUMP.” This upbeat anthem emphasizes self-expression with its powerful lyric—*” do what you love.” * The exhilarating song sent waves of excitement through the crowd, with fans joyously singing, dancing, and some overwhelmed with emotion, finally hearing new music from BLACKPINK after more than 1, 000 days since their celebrated “Born Pink” album.

“JUMP” encapsulates the essence of BLACKPINK’s sound: catchy and energetic, making it instantly enjoyable. The dynamic rap duet between Jennie and Lisa drew comparisons to their iconic “Kill This Love” era, quickly garnering attention on social media. Additionally, the choreography highlighted each member’s unique flair, ensuring that everyone had their shining moment on stage.

Fan Reactions and Future Prospects

Despite earlier tensions with YG Entertainment, fans displayed their unwavering support, immersing themselves in the joy brought by BLACKPINK’s return. The excitement continued as they performed “JUMP” again during the encore, further captivating the audience.

On social media platforms, the hashtag “JUMP” rapidly ascended to global trending status within minutes. Fans eagerly shared and replayed clips from the concert, even ahead of the official song release scheduled for next week. Notably, Jennie’s commanding verse drew significant admiration, highlighting her remarkable vocal prowess and stage presence.

YG Entertainment confirmed that all four members played an integral role in shaping the “DEADLINE” World Tour. Their participation extended to setlist selection, choreography, and staging, creating a concert experience reminiscent of a festival tailored specifically for their devoted fans.

With the launch of this new era, BLACKPINK has undeniably ignited excitement and anticipation for what lies ahead.

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