BLACKPINK Rosé Reigns Supreme in December Brand Reputation Rankings, G-Dragon and Karina Follow

Leading Idols in Brand Reputation for December 2024

Recent findings from the Korea Corporate Reputation Research Institute’s big data analysis have revealed fascinating insights into the individual brand reputations of K-pop idols in December 2024. At the forefront is Rosé from BLACKPINK, who has claimed the top spot. Close behind are BIGBANG’s G-Dragon in second place and Karina from aespa in third.

Understanding Brand Reputation Rankings

The ranking system is based on an intricate analysis of idol brand data, capturing consumers’ online behavior that significantly impacts brand engagement. This methodology allows researchers to gauge various elements such as public sentiment—both positive and negative—interest generated by media, consumer curiosity, and the frequency of interactions.

2024 SBS Gayo Daejeon with Ahn Yu-jin and Karina

Top 30 K-Pop Idols of December 2024

The complete list of the TOP 30 idols in the December 2024 Individual Brand Reputation Rankings highlights the immense popularity of these stars:

BLACKPINK’s Rosé
BIGBANG’s G-Dragon
Aespa’s Karina
IVE’s Jang Won-young
BTS’s Jin
ASTRO’s Cha Eun-woo
BTS’s Jungkook
BTS’s Jimin
BLACKPINK’s Jennie
IVE’s Ahn Yu-jin
TWICE’s Nayeon
Red Velvet’s Irene
Aespa’s Winter
Seventeen’s Hoshi
Red Velvet’s Joy
BLACKPINK’s Jisoo
Seventeen’s Wonwoo
BLACKPINK’s Lisa
The Boyz’s Jooyeon
BTS’s RM
Wanna One’s Kang Daniel
Seventeen’s Jun
Aespa’s Giselle
Seventeen’s Mingyu
Seventeen’s Jeonghan
BTS’s V
EXO’s Baekhyun
Aespa’s NingNing
BIGBANG’s Taeyang
IVE’s Liz

Insights from Koo Chang-hwan

Koo Chang-hwan, Director of the Korea Corporate Reputation Research Institute, commented on the results of the rankings. He stated, “Rosé’s outstanding presence in the December 2024 Idols’ Individual Brand Reputation Rankings primarily stemmed from key terms such as ‘participate’, ‘confess’, and ‘record’ in link analysis, alongside ‘apt’, ‘rosie’, and ‘birthday’ in keyword analysis. Impressively, she achieved a positive evaluation ratio of 93.28%.”

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