BLACKPINK Tops October 2024 Singer Brand Reputation Rankings, with Lim Young Woong and SEVENTEEN in Hot Pursuit

The singer brand reputation index is created using extensive data gathered on artists who resonate with audiences. It categorizes consumer interactions into four main dimensions: participation, communication, media presence, and community engagement. Through both positive and negative analysis ratios along with reputation assessment algorithms, this index provides insights into the who, where, how, how much, and why behind discussions surrounding the brand.

The October rankings for singer brand reputation feature the following artists: BLACKPINK, Lim Young Woong, SEVENTEEN, BTS, IU, aespa, IVE, LE SSERAFIM, DAY6, Fifty Fifty, (G)I-DLE, Hwasa, Lee Chan Won, Kang Daniel, Young Tak, Turs, Taeyeon, ILLIT, Red Velvet, QWER, Lee Young Ji, fromis_9, Na Hoon-a, TWICE, Girls’ Generation, BIBI, Oh My Girl, Car the Garden, Park Jin Young, and Sung Si Kyung.

Koo Chang Hwan, the director of the K-Pop Brand Reputation Research Institute, stated, “The results for the singer brand reputation in October 2024 indicate that BLACKPINK (featuring Jennie, Rosé, and Lisa) has secured the top rank. This month saw a 9.68% rise from the brand data in September, which was 108,144,623. A more granular examination shows a 7.96% dip in brand consumption, a 7.68% decline in brand-related issues, a notable 12.58% increase in brand communication, and a remarkable 40.28% surge in brand diffusion.”