BLACKPINK’s Jennie: Extending Activities in the US, Music & Animation Possibilities?

It has recently been disclosed that ODD ATELIER, the independent label created by BLACKPINK’s Jennie, has filed for a trademark of its name with the US Patent and Trademark Office (USPTO).

This trademark application covers a range of goods and services, such as fan club entertainment services, digital media, music, and even animated cartoons, among others.

As trademark filing in a country often signals future endeavors in that specific nation, several individuals speculate that ODD ATELIER’s recent action may indicate Jennie’s plans to broaden her pursuits in the US.

Despite the fact that many other K-pop artists have signed with US companies for their US activities, fans were pleasantly surprised to learn that Jennie has chosen to use her own label instead. This decision has garnered admiration for the female idol.

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