BLACKPINK’s Jennie Shines in “Mantra”: A Celebration of Female Empowerment

On October 11 at 9 AM (KST), Jennie made a triumphant return with the release of her single “Mantra,” marking her first solo venture in eight years following “SOLO.” This new track is accompanied by a music video that serves as the inaugural piece of a comprehensive album project together with the OddAtelier production team.

The single, featuring lyrics entirely in English and launched at a strategic international time, distinctly showcases the BLACKPINK rapper’s ambition to “go global.”Through the “Mantra” music video, Jennie boldly confirms her position as an international star.

The lyrics feature empowering lines such as “Pretty girls packed in a Defender, know I’ma defend her, never let her catch no stray,” highlighting unity among women while celebrating their vibrancy.

Despite its runtime of under three minutes, “Mantra” allows Jennie to effectively display her vocal and rap capabilities. The energetic beat, enhanced with percussion and string elements, complements Jennie’s distinctive voice.

Overall, the production quality and composition of “Mantra” are impressive, although its short length might leave fans yearning for more of its enchanting melody. The track truly resonates like a captivating spell, encouraging listeners to replay it multiple times.

In terms of visuals, the “Mantra” music video is a feast for the eyes, resembling an opulent fashion film shot entirely in the U.S. As hinted before, Jennie effortlessly transforms the MV into her personal runway, showcasing five incredible outfits.

Living up to her reputation as Korea’s leading “IT girl,” Jennie’s rapid styling changes maintain a fresh artistic identity, with each outfit revealing a new luxury vehicle, leaving her fans in awe of her extravagance.

Notably, Jennie collaborated with Grammy-winning director Tanu Muino, recognized for directing the Best Music Video and working on projects for artists like Harry Styles and Jung Kook. Her thoughtful choice in a creative team for her post-YG solo project is clearly reflected.

Through striking visuals—from vibrant settings to bold body shots—Jennie provides fans a top-tier visual journey they have eagerly anticipated. The wait has definitely paid off, as she delivers both musically and visually, leaving “no crumbs” behind!

With a chic, American-inspired aesthetic, Jennie is not only targeting the global market but also emphasizing her presence in Korea.

Presently, Jennie embodies the image of an empowered, self-assured woman thriving as a prominent music figure. The “Mantra” music video achieved 1 million views within an hour of its release, topped sales charts in China, and climbed the music charts in Korea. It debuted at #41 on the MelOn Top 100, affirming Jennie’s robust appeal within Korea, even with her English-language release.

Source: Daum , K14

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