BLACKPINK’s Jisoo Experiences Instagram Follower Decline: Is Her Celebrity Influence Diminishing?

Jisoo of BLACKPINK Faces Follower Decline on Instagram

Recent data from Social Blade reveals a significant drop in Instagram followers for Jisoo from BLACKPINK. Over the past month, she has lost more than 162, 000 followers and nearly 200, 000 since her peak in February 2025. Currently, Jisoo boasts an impressive 79.6 million followers, yet she now ranks last among her fellow group members in terms of follower count.

Follower Comparisons Among BLACKPINK Members

In stark contrast, Lisa stands atop with over 106 million followers, earning the distinction of being the most-followed female K-pop idol. Both Jennie and Rosé also continue to experience positive growth in their followership, leading fans to wonder about the reasons behind Jisoo’s recent decline.

Content Shift Impacting Fan Engagement

A growing sentiment among fans is that the recent changes in Jisoo’s content may have contributed to her follower loss. Following the introduction of her own label, BLISSOO, her Instagram feed has shifted from personal snippets and candid photographs to primarily featuring branded content and sponsorships. This transformation has caused some followers to feel a sense of disconnection, as they miss the more personal insights that originally drew them to her account.

Jisoo Instagram follower drop statistics

Concerns Over Visibility and Engagement

Some users have suggested that Jisoo’s account might be experiencing a “shadowban”, which could impact its visibility due to the commercial nature of her posts; however, this theory remains unverified.

Fans Still Hold Affection for Jisoo

Regardless of these challenges, Jisoo continues to be one of BLACKPINK’s most cherished members. Supporters believe that a simple, genuine update or an informal post could help to quickly rekindle the excitement of her fanbase.

Jisoo’s Busy Schedule and Future Prospects

The recent focus on her career may also account for the distance perceived by fans. Over 2024 and early 2025, Jisoo immersed herself in acting projects and participated in fan meetings across Asia. Currently, she is back in Korea filming the upcoming drama Boyfriend On Demand (tentative title), alongside Seo Kang-joon.

While fans recognize that her demanding schedule may hinder her ability to share casual content, anticipation is building for BLACKPINK’s forthcoming comeback and world tour, DEADLINE. There is hope that soon, Jisoo will return to a more authentic and personal style of posting, reigniting the intimacy that endeared her to a global audience.

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