On June 18, BLACKPINK’s Lisa announced her upcoming return to the K-pop scene. She revealed that her new solo song “ROCKSTAR”will be released on June 27.
Despite the song’s unusual release time of 8PM (EST) and 9 AM (Korean time) on a Thursday, it still garnered a lot of attention.
Netizens are left puzzled by the quick turnaround of Lisa’s comeback, especially since songs are typically released on Monday afternoons (for Korea) or Friday mornings (for the US) to maximize success. Furthermore, the announcement for Lisa’s comeback was made a mere 10 days before the official release, leaving fans with little time to prepare.
Therefore, numerous netizens have doubts that due to the unusual timing of the song’s release and Lisa’s abrupt announcement, it appears that Lisa simply “doesn’t place importance on the outcome”.
Listed below are a few remarks shared by online users:
- Is it not set to the time of her country, Thailand?
- I’ve never seen someone release an English song at 9am, I guess there must be a reason
- This timing is not optimized for both the Korean market and the US market, I guess she doesn’t care about the results
- Ah… I guess Lisa will not pay much attention to how the song do in Korea
- She does seems like a person not too affected by the result
The source of the information can be found on the Instiz website at the following link: https://www.instiz.net/name_enter/92561923.
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