BLACKPINK’s Lisa: Confusing Comeback Time Causes Netizen Concern

Earlier, on June 18, BLACKPINK’s Lisa made an official announcement about her comeback to the K-pop world. As per the news, the talented female artist will unveil her new solo track, “ROCKSTAR” , on June 27.

Despite this, many took notice of the song’s unusual release schedule, which was scheduled for both 8PM (EST) and 9AM (Korean time) on a Thursday.

Netizens are left perplexed by the timing of the comeback, as songs are typically released in the afternoon on Mondays (in Korea) and in the morning on Fridays (in the US) in order to achieve maximum success. Adding to the surprise, the announcement of Lisa’s comeback was made only 10 days before the official release, leaving fans with little time to prepare.

Due to the unusual release time of the song and Lisa’s abrupt announcement, numerous netizens have speculated that she may simply not be concerned about the outcome.

The following are comments from internet users:

Is it not set to the time in her country, Thailand?
I’ve never seen someone release an English song at 9am, I guess there must be a reason
This timing is not optimized for both the Korean market and the US market, I guess she doesn’t care about the results
Ah… I guess Lisa will not pay much attention to how the song do in Korea
She does seems like a person not too affected by the result

The source of this information can be found on the website Instiz at //www.instiz.net/name_enter/92561923.