BLACKPINK’s Rosé Stuns in SKIMS Campaign, Earns “Iconic” Praise from Kim Kardashian

SKIMS Expands Its Appeal with Rosé for Valentine’s Day Campaign

On January 21, local time, WeIMS debuted its captivating Valentine’s Day collection, showcasing the talents of BLACKPINK’s Rosé in a vibrant promotional campaign.

A Touch of Elegance

Rosé appears in an adorable baby pink sleep gown featuring a charming heart cut-out, complemented by her signature curled short hairstyle. Her look radiates both elegance and youthful exuberance, perfectly aligning with the romantic theme of the collection.

Rosé’s Reflections on the Collection

During the campaign, Rosé shared her sentiments: “Valentine’s Day holds a special place in my heart—perhaps because it follows closely after my birthday, making it feel like a continuation of my celebrations. This collection beautifully encapsulates that essence with pieces that exude romance and cuteness. I had an incredible time shooting this campaign and hope that anyone who wears these items feels as confident and beautiful as I did.”

Rosé for SKIMS Valentine's Day Collection

Praise from Kim Kardashian

Kim Kardashian, the co-founder and CEO of WeIMS, expressed her admiration for Rosé, stating, “Every WeIMS campaign is crafted to be iconic, and Rosé embodies that vision exquisitely. Her elegance and vibrant energy are unsurpassed, making her the ultimate Valentine for 2025. This collection is infused with romance, fun, and a distinctive personality, all of which Rosé represented flawlessly during the shoot.”

Rosé’s Growing Global Popularity

Rosé’s collaboration with WeIMS underscores her widespread appeal in Western markets, further solidifying her status as a global icon. This partnership signifies a pivotal moment where cultural boundaries are blurred in the fashion industry, showcasing her influence beyond Asia.

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