BOYNEXTDOO Secures Partnership with Apple Following iPhone Utilization by Flex

BOYNEXTDOOR Joins Apple Music’s Carols Covered 2024 Playlist

In an exciting development for the K-pop group BOYNEXTDOOR, they have been included in Apple Music’s Carols Covered 2024, a specially curated playlist that features reimagined holiday classics from artists around the globe, perfectly timed for the Christmas season.

Covering a Holiday Classic

For this project, BOYNEXTDOOR selected the beloved Christmas tune It’s Beginning To Look A Lot Like Christmas, originally performed by Michael Bublé. The group expressed that the song’s nostalgic warmth resonates well with their musical style. They also highlighted that recording this classic in Apple Music’s spatial audio format adds a new layer of festive charm to their rendition.

“We thought this Christmas classic would suit BOYNEXTDOOR the best, so we decided to cover it,” they explained. “Hearing this timeless song in our voices brings out a new charm and perfectly captures the winter feeling.” The group also noted that the spatial audio experience enhances the joyful spirit of Christmas.

A Shift in Brand Collaborations

This musical collaboration comes right after the conclusion of their sponsorship deal with Samsung Galaxy. During their time with Samsung, BOYNEXTDOOR was actively involved in promoting Galaxy products and received accolades for their partnership.

However, their recent public appearance sparked controversy. After their Samsung Galaxy partnership ended, the members were seen using Apple products at Incheon Airport on November 11, which led to a varied response from fans.

Mixed Reactions Amidst Brand Transitions

Just months after concluding their relationship with Samsung, BOYNEXTDOOR drew attention by openly displaying iPhones during a photo session at the airport. During this moment, one member showcased an iPhone, while others posed playfully, making peace signs for a group selfie. Additionally, three group members sported AirPods Max, further highlighting their shift in brand allegiance.

BOYNEXTDOOR Under Fire for Flexing iPhones Right After Samsung Contract Ends

Social media platforms, such as Nate Pann, quickly filled with criticism from fans who expressed dissatisfaction regarding BOYNEXTDOOR’s perceived lack of professionalism following their swift transition from Samsung to Apple.

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