BOYNEXTDOOR Receives Criticism for Promoting iPhones Immediately Following Samsung Contract Conclusion

Recently, the music group BOYNEXTDOOR was spotted at the airport on their way to Madrid, Spain. All six members were thrilled to unveil their new iPhones, along with AirPods Max, eagerly snapping selfies and prominently showcasing the iconic bitten apple logo.

This display, however, has sparked a wave of controversy. The group has just wrapped up their partnership with Samsung Galaxy, a direct competitor to Apple. Many netizens feel that BOYNEXTDOOR’s actions lacked consideration, especially as they were formerly ambassadors for Samsung. Previously, Galaxy had shown their support by treating the group to a coffee truck.

This incident has quickly become a hot topic on various online forums, including Pann and Instiz. Here’s what K-netizens are expressing:

“It’s not right to behave like this immediately after finishing the contract.”
“There’s no need for such display. They don’t know when Galaxy’s advertisements might return. It seems like they’re indicating, ‘Using Galaxy was tiring; at last, we’re liberated.’”
“Why act as if they’re adversaries of Samsung?”
“They may find it difficult to accept sponsorship from any Samsung affiliates in the future. They could even face being blacklisted.”
“This behavior may not warrant severe backlash, but it does come off as kind of superficial.”
“The real issue isn’t about choosing Samsung or Apple, but rather doing this right after the contract has ended is problematic. Other brands will certainly think twice before selecting this group as their representatives.”

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