Brand Reputation Rankings for December 2023: BTS in 3rd, SEVENTEEN in 2nd, Who’s 1st?

December 2023 Idol Group Brand Reputation Rankings Revealed

On December 19, the Korea Corporate Reputation Research Institute announced its latest findings for the “Idol Group Brand Reputation”rankings. In a dynamic display of popularity, BLACKPINK secured the first position, followed closely by SEVENTEEN in second place, while BTS claimed third. This ranking highlights the enduring impact these groups have within the pop culture landscape.

BTS Coordinating Outfits — Despite strong competition from girl groups, BTS remains the top-ranked boy band.

The esteemed analysis was based on a comprehensive review of over 102 million pieces of brand-related data collected between November 19 and December 19. This extensive data set includes metrics such as consumer engagement, media presence, communication effectiveness, and community sentiment, all of which contribute to the overall brand reputation index.