On the 15th, a BTS member shared a photo on Instagram to celebrate Jin’s military discharge. The reunion photo featured all seven members, with Jin wearing a denim cap and a white t-shirt with a heart spring design. Within minutes, the EMIS hat and CHANCECHANCE t-shirt were sold out, further showcasing Jin’s incredible popularity and influence.
Jin has earned the title of the ‘Sold Out King’ due to his impressive record of products selling out at unprecedented speeds. This includes items such as advertising, fashion, and food and beverage products, even during his military service which began in December 2022.
During his time in the military, various items that he wore or used in pre-recorded content, including a hand fan he used at fellow member Suga’s concert during his leave, quickly sold out, further solidifying his position as an international sensation.
The food industry reports that the 2020 Academy Award victory of the movie “Parasite”and Jin’s endorsement as a model for Ottogi Jin Ramen greatly contributed to the increase in domestic ramen exports. In the previous year, Ottogi achieved its highest sales and operating profits for its main products including ramen, ready meals, and sauces. Furthermore, in the third quarter of 2023, Ottogi’s ramen topped the National Customer Satisfaction Index (NCSI) for the first time in 26 years, showcasing Jin’s immense popularity and international superstar status.
On June 13, the day after his discharge and the last day of the FESTA celebration, Jin held an event called “June 13, 2024, Clear Skies with Seokjin”at the Jamsil Indoor Stadium in Seoul. He mesmerized fans with his incredible visuals and live performance, delivering an unforgettable live stage.
Additionally, his love for fans was evident as he gifted bouquets to all 4,000 attendees. This gesture caused fans to rush to preservation companies across the country to preserve the flowers they had received from Jin, ultimately boosting the preservation flower industry and highlighting Jin’s immense impact.
On the 15th, it was announced that Jin had finished his outstanding military service and had once again topped the June Boy Group Personal Brand Reputation rankings, further proving his immense popularity and influence.
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