Upon tuning into Felix ‘xQc’ Lengyel’s broadcast, Twitch and GTA RP streamer Buddha was displeased to receive a staggering 14 ads.
Despite all the issues and controversies that have arisen on the Amazon-owned platform, one thing remains universally disliked by Twitch viewers – advertisements, particularly those that interrupt mid-stream. This became especially apparent during an xQc broadcast, when tensions boiled over.
On April 28, Buddha joined a call with the French Canadian while tuning into xQc’s stream, only to be immediately turned off by the excessive number of ads that appeared on screen.
“X, please stop bombarding me with 14 expletive-filled ads,”he shouted. “You’re already wealthy, so I don’t understand why I have to endure so many advertisements.”
The success of xQc’s stream has been widely reported, as the former Overwatch professional recently signed a non-exclusive Kick contract exceeding $100 million, solidifying his position as one of the highest-earning streamers on the internet.
Despite Lengyel’s defense that the ads on his stream were automated and not intentionally set for his channel, Buddha remained skeptical.
“His retort was sharp. “I do not stream on Twitch automatically, you’re lying.”
xQc stood firm and declared, “It’s automatic. Can’t you see what’s going on around you? Read the room!”
Fortunately, the two were able to reach a resolution, however, the problem of ads inundating streams has been a highly debated topic in recent times.
In April, Dr Disrespect and Kick playfully mocked Twitch when the two-time was bombarded with seven ads while attempting to watch Jynxzi’s gameplay of Rainbow 6.
In 2022, mid-stream ads were introduced and quickly received criticism, with streamer Asmongold identifying them as “intrusive”and “disappointing.”
Currently, Twitch has not responded to the criticism, and given CEO Dan Clancy’s acknowledgement that the platform is still not making a profit, it appears improbable that there will be any changes to the ad policy in the near future.
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