Currently, the K-pop industry is dominated by sexy concepts, with both male and female artists showcasing provocative performances. From baring their buttocks to touching intimate areas, and even creating accounts on adult content sharing platforms, these highly sexualized concepts have been met with disapproval from the public and fans alike.
The choreography video for (G)I-DLE’s title track “Klaxon”from their 7th mini-album “I SWAY”has faced backlash for the excessive amount of skin shown by the members. This has caused controversy as the video is meant to be appropriate for all ages.
In the video, the members are seen wearing bikinis and white shirts as they dance. During her rap part, Soyeon makes an audacious move by exposing her buttocks. A shot taken from a low angle captures Soyeon lifting her shirt and shaking her hips, revealing explicit images of other members such as Yuqi and Miyeon.
Both local and global viewers have expressed their dissatisfaction with statements such as, “I acknowledge the attractive theme, but this is excessive,” and “The beach and swimwear theme is acceptable, but the level of skin exposure is surprising. Please cover up a bit more.” However, there are some who embraced the new concept, commenting, “Aren’t they grown-ups? It’s summertime, so they might be experimenting with a sexier version.”
Moreover, the choreography video can be found on YouTube with no age limitations, ensuring accessibility for individuals of all ages. Considering that a large portion of Neverland (the official fan club) comprises of minors, the disregard for the potential controversy surrounding provocative content is disheartening.
In addition, due to the group’s new direction that differs from (G)I-DLE’s usual concept, fans have been divided. Since the group has gained a following by promoting confident women with minimal exposure, some local fans have shared their disappointment, stating, “I miss the old (G)I-DLE,”and “While the song and their skills are impressive, this is too extreme for my liking.”
The music video for “ABCD,”the title track of Nayeon’s new album “NA,”released on the 14th of last month, sparked controversy due to certain choreography moves. Nayeon, a member of TWICE, received criticism for the perceived sexual nature of the moves, leading to confusion among fans due to her sudden image change.
During a highly charged scene, Nayeon, dressed in short hot pants, positions herself between the arms of two men, extending her legs and concealing a specific body part with her hands. This action brought to mind a contentious performance by Hwasa from MAMAMOO at a university festival.
Despite Nayeon’s usual fresh and cute image, her sudden sexy transformation and provocative choreography may not have been well received by the public. Many fans believed that a concept that combined both cuteness and a touch of sexiness would have garnered a more positive reaction.
On the 24th of last month, singer Jay Park received criticism for sharing overly sexualized content. He created an account on the adult content sharing platform OnlyFans and posted pictures of himself posing shirtless with women’s underwear on his chest.
OnlyFans is a platform that caters exclusively to adults, allowing them to subscribe and generate income by sharing adult content, which may include illegal videos. It is widely deemed unsuitable for a celebrity of his stature to endorse this platform for the promotion of his music.
Despite being a popular move, it faced backlash from the public who questioned the intention behind it, with comments like, “Who is the target audience for this new account?”and “A celebrity should not be promoting a platform linked to sexual exploitation.”In fact, one fan even admitted, “I had no knowledge about OnlyFans until Jay Park’s involvement.”
Conversely, others came to his defense, arguing, “Many international artists also utilize OnlyFans to promote their music and generate income. It was simply a strategic decision made by Jay Park that aligns with his song’s concept.”
With the heatwave persisting, the competition among K-pop artists to showcase sexiness has reached extreme levels. The widespread discontent among both the general public and fans indicates that an excessive amount of sexual content is not desired. Therefore, artists who choose to portray a sexy image should take into account the viewpoints of their fans and the public, and refrain from being overly suggestive.
The source for this article is TenAsia.
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