According to a compilation by 红绿都是辣, Cha Eun-woo is currently the most favored male Korean actor among advertisers.
In particular, this idol-actor endorses a total of 18 brands, including several luxury ambassadorships, demonstrating his significant commercial success despite not recently starring in new projects.
Following in 2nd place is Ji Chang-wook with 11 endorsements, who is gaining attention with his action film “Revolver” and the historical drama “Queen Woo” .
Tied for 3rd place, each with 10 endorsements, are Lee Je-hoon, who gained notoriety through the 2024 movie “Escape” and the popular drama “Chief Detective 1958” , and Kim Soo-hyun, who recently achieved global acclaim with “Queen of Tears” .
The full list of the Top 9 Korean Actors with the Most Advertisements is as follows:
- Cha Eun-woo – 18 Endorsements
- Ji Chang-wook – 11 Endorsements
- Lee Je-hoon & Kim Soo-hyun – 10 Endorsements Each
- Namgoong Min, Byun Woo-seok, Im Si-wan, Hyun Bin – 9 Endorsements Each
- Lee Min-ho – 8 Endorsements
- Son Seok-gu, Park Seo-joon, Gong Yoo – 7 Endorsements
- Lee Dong-wook, Lee Jun-ho, Song Kang – 6 Endorsements
- Choi Woo-shik – 5 Endorsements
- Lee Jung-jae – 4 Endorsements
It appears that actors involved in popular drama projects are more likely to secure advertisements than those who primarily focus on films.
Source: Threads, K Crush
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