Cha Joo-young’s Bold Strategy Elevates Dignity in 19+ Content of ‘The Queen Who Crowns’

Drama Overview: “The Queen Who Crowns”

The much-anticipated tvN X TVING original drama, The Queen Who Crowns, has made its debut with both 19+ rated and 15+ rated episodes available across various OTT platforms. This dual-release strategy allows the show to cater to diverse audience preferences while facing strong competition from giants like Netflix. The series has captivatingly managed to secure impressive viewership ratings and generate substantial buzz.

Synopsis: A Historic Tale of Power and Emotion

The Queen Who Crowns centers on Queen Wongyeong, who played a pivotal role in helping her spouse, King Taejong Lee Bang-won, seize his throne. The series intricately unravels the complex relationships within their marriage while delving deep into the emotional depth between the two protagonists, portrayed by Chae Joo-young and Lee Hyun-wook.

Release Schedule & Ratings

The 19+ episodes are premiered every Monday on TVING, while the 15+ versions are broadcast on tvN at 8:50 PM (KST) on both Mondays and Tuesdays. Remarkably, even with the earlier release of more explicit content, both versions have drawn in significant audiences. This has been acknowledged with favorable reviews highlighting the show’s adept targeting of varied viewing habits. Initial reactions have shown both versions performing well and sustaining audience interest.

According to Nielsen Korea, the inaugural episode achieved an impressive average rating of 5.1% within the Seoul metropolitan area, even reaching a peak of 5.9%. This achievement is notable as it’s the first time in over a year that a tvN Monday-Tuesday drama has recorded such high debut numbers. Furthermore, the pre-released episodes on TVING emerged as the top choice for paid subscribers on the very day they launched.

Creative Direction and Viewer Experience

The Queen Who Crowns has demonstrated innovative direction by intentionally modifying content between the two versions. Explicit scenes in the 15+ broadcast are strategically replaced with alternative sequences to enhance viewer satisfaction and prevent disappointment for those watching the television version.

On TVING, the drama opts for a more subdued treatment, ensuring a comfortable viewing experience. Conversely, the bold directorial choices on TVING foster a more immersive atmosphere. This intricate relationship between both versions not only enriches the viewing experience but also allows for viewers to indulge their curiosity about the series’ varied content. This strategic approach has enabled the actresses to uphold their dignity amidst the mature themes.