On the 27th, Swarovski announced that they have selected LE SSERAFIM’s leader, Kim Chaewon, as their Korea brand ambassador. Despite debuting in 2022, LE SSERAFIM has quickly risen to become global artists with their third mini-album’s title track “EASY”even making it onto the U.S. Billboard Hot 100 in February. Kim Chaewon, the group’s leader, is gaining recognition as a versatile member for her trendy style and impressive vocal and dance abilities.
This collaboration is said to be in perfect harmony with Swarovski’s brand identity of “Joyful Extravagance,”as well as Kim Chaewon’s endearing and vibrant personality, which has garnered her international popularity beyond just Korea. As a brand ambassador, Kim Chaewon will feature Swarovski’s renowned “Millenia”collection and other exquisite jewelry, while also promoting the brand’s values and messages through the lens of popular culture to the public.
At the same time, the initial partnership between Swarovski and Kim Chaewon for LE SSERAFIM is featured on the digital cover of Marie Claire’s September issue, which can be accessed through Marie Claire’s website and social media channels.
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