Cherry Makeup: Viral TikTok trend explained

Cherry makeup has become the newest TikTok trend for the summer, with some users stating that it embodies a sense of girlhood. Here is what you should be aware of.

It has been a popular trend for many years now to wear natural makeup, and gone are the days of heavily defined, smoky eyes. People are fully embracing the concept of nature, and this trend is being taken quite literally.

The trend began when popular TikTok makeup artist Danielle Marcan, who has an impressive 183 million likes on the platform, took the bold step of using cherry juice as makeup.

Despite being originally posted in 2022, Marcan’s video has resurfaced this summer, and has gained even more popularity.

@daniellemarcan
summer hack xoxo #beauty #makeup

♬ Original sound – emilia

How to do the Cherry Makeup TikTok Trend

It’s incredibly simple. All you have to do is apply your usual makeup base. Since this trend is inspired by light, natural European Summer makeup, it’s recommended to use a concealer and tinted moisturizer.

After taking a bite of your cherry, gently press the fruit onto your cheeks and lips. Use your finger to blend it in until you are satisfied with the result.

If you’ve ever accidentally spilled cherry juice on a white shirt, you’re aware of the fruit’s strong pigment and lack of stickiness. This makes it an ideal option for natural makeup in a hurry, or if you’re looking to achieve a charming appearance.

What is the reason for the resurgence of the cherry makeup TikTok trend?

In recent years, the world of pop culture has seen a rise in trends centered around women. From cottagecore to viral TikToks showcasing girlhood experiences and the popularization of “girl dinners,”people are gravitating towards trends that embrace the simple joys of childhood.

This makeup trend is similar to the childhood memory of using cherries as makeup during picnics, and trying it brings back that same feeling. Additionally, traditional makeup can be costly, making cherries a budget-friendly alternative.

@thebriannabriones
#feminineenergy #cherries #thefeminineurge #makeuproutine #naturamakeup

♬ original sound – I’m Lisa☆

The trend has captivated many viewers, as evidenced by the numerous comments on these videos. Many TikTokers have even shared that they used to participate in this activity during their childhood.

Some have commented that they are unable to participate in the trend, or if they do, the cherry serves as a lip plumper, due to their allergy to the fruit.

Despite receiving inquiries about stickiness and the potential for attracting insects on a hot day, there is a simple solution to address this issue. By applying a layer of translucent powder, you can easily prevent any discomfort and continue on without any problems.

One TikToker has also been incorporating ‘girl’ pop culture into her videos by creating ‘unhinged cheese pairings’ using Diet Coke, making it clear that this is not the only TikTok trend of its kind.