Chili’s has recently unveiled a brand new burger that bears a striking resemblance to a Big Mac, complete with a new value meal option to complement it.
In response to an exponential increase in fast food prices causing a decline in customers, McDonald’s introduced their value meal in June, along with many other fast food chains.
Fast-casual eatery Chili’s is stepping in to offer a solution to dissatisfied fast food patrons by introducing their latest burger, The Smasher.
Chili’s experienced a 15% increase in sales due to their recently launched “3 For Me”promotion, which offers customers a fountain drink, entree, and appetizer for only $10.99.
There is a variety of options for fans to choose from, including quesadillas, pasta, chicken tenders, steaks, and the newly introduced Big Smasher Burger.
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Some options for appetizers could be chips and salsa, mozzarella sticks, chicken wings, or a classic serving of fries, which can give you a similar experience as being at the Golden Arches.
This burger is made with a beef patty, American cheese, iceberg lettuce, pickles, and special sauce.
Chili’s may not directly mention the Big Mac in their advertisement, but they do make a comparison to a burger with two patties and three buns, which is a familiar sight.
Despite its less than stellar reputation, Chili’s is often categorized as “so bad, it’s good.”However, this burger stands out as a shining star on their menu.
According to CEO Kevin Hochman’s statement during an April earnings call, Chili’s analyzed social media conversations and found that customers were expressing frustration with fast food prices. As a result, they decided to run ads that use fast food as a comparison.
The Big Smasher is described as having “double the beef of a Big Mac and flavors that are familiar to fast food enthusiasts.”
If you’re unsure about which appetizer to choose from the 3 For Me deal, consider trying the popular secret menu mozzarella sticks.
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