The recently released behind-the-scenes footage captures the members of NewJeans during the filming of their latest campaign advertisement for “Coke & Meal.”This campaign aims to showcase Coca-Cola’s message of “delicious magic”by highlighting the perfect combination of tasty food and a joyful atmosphere. Last month, Coca-Cola teamed up with NewJeans to launch a variety of marketing initiatives, including a TV commercial. Along with a comprehensive TV ad featuring all the NewJeans members, individual videos were also shared on Coca-Cola’s official YouTube channel, showcasing each member enjoying different meals such as brunch, tacos, charcoal-grilled bulgogi, and tteokbokki paired with Coca-Cola, portraying happiness through five unique stories.
The 6-minute behind-the-scenes video captures the members’ candid and lively moments on set, and also includes brief interviews with each member during their breaks. Haerin, the first to shoot, exhibited her professionalism and later shared her love for Coca-Cola in a shy manner. Hyein, who was shown enjoying charcoal-grilled bulgogi with Coca-Cola, revealed her secret to enhancing the taste of beef, embodying the “Coke & Meal”experience and expressing her fondness for Coca-Cola.
In addition, the movie features Danielle expressing her admiration for the set and ambiance of the brunch location shoot, enthusiastically declaring, “The Coca-Cola team is truly the best!”Hanni, holding a taco in one hand and a Coca-Cola in the other, skillfully demonstrated the “delicious magic”with a rhythm that evoked the feeling of being in a local restaurant. Minji, after filming the scene where she enjoys tteokbokki with Coca-Cola, playfully smiled and remarked, “Having a Coca-Cola makes me feel rejuvenated.”The behind-the-scenes footage is brimming with the lively and endearing charm of NewJeans.
A spokesperson for Coca-Cola has revealed that the company chose to release the video in order to highlight the positive and harmonious environment on set with the NewJeans members. This atmosphere perfectly captures the essence of “Coke & Meal,”which Coca-Cola aims to promote. Through the behind-the-scenes footage of the NewJeans members enjoying delicious food and a joyful culinary experience, the company hopes to remind viewers of Coca-Cola’s unique presence and magic.
At the same time, NewJeans and Coca-Cola are partnering to launch the “Coke & Meal”campaign, infusing a touch of “delicious magic”into different dishes.
In collaboration with “Blue Ribbon Survey,”Coca-Cola has chosen and announced 550 premier restaurants across the country where individuals can indulge in delectable cuisine while also enjoying Coca-Cola. These “Red Ribbon”restaurants can be easily recognized by the “Red Ribbon”sticker and nameplate displayed at their entrance. For more information, visit Blue Ribbon’s website or find them on Naver Map and Kakao Map.
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