Comparison of HYBE Staff Treatment of Artists vs. Big 3: Mockery vs. Comprehensive Support

A topic titled “Big 3 (SM, YG, JYP) vs HYBE: Differences in how they treat artists and fans” is gaining traction on the Korean online forum “theqoo” .

The discussion features various comments from employees of these companies on the verified employee platform “Blind,” shedding light on their views regarding the treatment of artists and fans.

In particular, when controversies arose regarding some HYBE idols’ lack of skills, a HYBE employee noted, ” While it’s the company’s stance, it’s true that the mentioned female idols need practice.”

Moreover, when BTS and NewJeans fans protested against HYBE’s treatment of their idols, a HYBE employee criticized the fans’ actions, describing them as “disheartening and disappointing” while labeling many as high school students.

In contrast, posts from employees at SM, JYP, and YG predominantly showcase their support for artists, actively promoting albums and B-side tracks.

Such stark differences have led netizens to criticize HYBE, arguing that the employees view idols as “products” rather than individuals.

Here are some comments from netizens:

This illustrates the difference between treating artists as products and recognizing them as humans.
Wow, they really don’t view the idols as human beings…
The employees of that company are truly appalling…
Damn, how does HYBE consistently pick out the worst examples?
HYBE is a significant player in the decline of K-pop.
How can they be in the idol business with such a perspective?

Source: PC, theqoo