Since the early hours of June 17, the entire K-pop community has been fixated on the announcement of which company Rosé, the final member of BLACKPINK, will join. Despite widespread speculation surrounding THE BLACK LABEL, Rosé took everyone by surprise by revealing a new partnership: PUMA x ROSÉ.
A video was released confirming the newly formed partnership between PUMA and ROSÉ, with her assuming the position of global ambassador.
In the 20-second clip, the BLACKPINK singer can be seen sporting a PUMA logo sports jacket and the previously leaked PUMA Speedcat shoes, this time in a sleek black design. The video follows a “takeoff”theme, hinting at an exciting future partnership between Rosé and her new collaborator.
Nineteen hours ago, Rosé provided a sneak peek on Instagram of a story that was a snippet from the video announcing the official collaboration for today.
Is there a potential hint in Rosé’s passport photo, which is dated 15/08 in the video, alluding to something occurring on that specific date?
Previous leaked images suggested a potential collaboration between Rosé and PUMA, leading fans to speculate about the partnership. Today, Rosé has officially confirmed the collaboration, leaving no doubt that she will be working with PUMA. In the end, PUMA was indeed the brand mentioned by Rosé.
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