Coupang Play Launches Free Streaming Service for Everyone in June 2025

Coupang Play Launches Free Streaming Service: A Game Changer for Korean OTT

On May 9, Coupang Play announced a groundbreaking initiative set to roll out in June, allowing not only WOW members but also regular Coupang users to access its service entirely free of charge. This innovative move positions Coupang Play as the first ad-supported OTT platform in South Korea, enabling users to enjoy their favorite content without a subscription fee. Viewers can now experience a wide range of programming including popular original series such as “SNL Korea, ””Boyhood, ”and “Family Matters, ”alongside an extensive library of domestic and international shows, movies, sports, children’s entertainment, and live news, all supported by advertisements.

A Permanent Change in the Streaming Landscape

This initiative transcends the conventional boundaries of free trials or temporary access; it signifies a permanent shift in policy. Advertisements will be integrated across various formats, including pre-roll and mid-roll placements, yet designed to minimize distractions from the content. Coupang Play’s strategy of providing comprehensive access to all users in exchange for ad views is a substantial advancement within the competitive landscape of Korean OTT services.

A representative from Coupang Play expressed excitement about this expansion, stating, “Coupang Play, which has been well-received by WOW members, is now available to the wider public for free. We remain committed to innovating and delivering diverse, high-quality content in the most affordable manner possible.”

Upgrade in Benefits for WOW Members

Current WOW members can also look forward to enhanced benefits. Features such as 4K high-definition streaming and multi-channel audio, which were previously limited, will now be accessible in their entirety. Moreover, the “Coupang Play Club”rewards program will introduce new perks, including complimentary access to emerging films and live show tapings. WOW members will also receive exclusive early access to the anticipated “PASS” add-on service.

Introducing the “PASS” Service

The “PASS” service is a paid subscription option designed for users interested in accessing specialized content across specific genres, including the latest films and popular Japanese and Chinese dramas, alongside sports programming, all at an additional monthly cost. Initially, this premium service will be available solely for WOW members, with plans to extend access to regular users in the future.

Impact on the Korean OTT Industry

Coupang Play’s initiative signals a significant disruption in the Korean OTT market. As subscription costs continue to rise and competition intensifies over exclusive content, this free streaming model emerges as a compelling alternative for users. It is likely to have a favorable impact on Coupang Play’s market share and subscriber base.

More information regarding the free access for regular members and the launch of the “PASS” service will be made available through the Coupang Play app and its official website. The streaming community will be closely monitoring how this unprecedented approach shapes the future landscape of OTT streaming in South Korea.

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