Fans of Alfred Hitchcock’s classic film Psycho have criticized the Apple TV app for featuring poorly timed advertisements during crucial moments of the movie.
Released in 1960, Psycho is a landmark in horror cinema that challenged prevailing norms around violence and morality. Hitchcock expertly subverted audience expectations regarding plot and character development, ultimately culminating in a shocking twist ending that set the film apart from its contemporaries.
However, viewers streaming the film on Apple TV have expressed frustration over the app’s disruptive ad placements. As the movie reaches its climax, the screen shrinks to make way for an advertisement promoting the final season of The Big Bang Theory.
Twitter/X user VHSdude shared a clip of the final 30 seconds, exclaiming, “Physical media will always be better than this abomination!!!”
the gasp I gasped…… https://t.co/iX8Wlj0opk
— sloane (they/them) (@pierogiwitch) September 23, 2024
As the doctor’s monologue unfolds, the critical scene loses prominence, relegated to a small box alongside the ad. This transition has drawn backlash from fans of the film, with one commenter stating, “Isn’t that one of the most important shots of Psycho? It got minimized to a little box like a YouTube reaction.”
Another user lamented, “I’ve never seen a jump scare outside the film ruin a movie this badly.”
Others echoed their discontent with Apple TV, noting that the app autoplays unrelated shows like Bad Monkey at moments when they wish to reflect on the “weighty and complex directorial choices” made in a recently viewed Pachinko episode.
These discussions have reignited calls for streaming platforms to provide options for disabling ads and preventing autoplay for movies or TV shows. Notably, Netflix offers this feature to its subscribers through their profile settings. Apple TV users can only hope for a similar option in the near future.
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