CUBE Entertainment Faces Backlash Over (G)I-DLE Fan Supporter Recruitment

Despite being one of many K-Pop companies, CUBE Entertainment has received criticism for reportedly taking advantage of fans of (G)I-DLE by enlisting unpaid ‘Fan supporters.’

The contentious statement made on Weverse has generated vast backlash and heightened worries about equal treatment and accountability in the field.

K-Pop companies are essential in coordinating events, promotions, and fan engagements for their idols. Fans are the foundation of every K-Pop group, displaying unwavering support at concerts, festivals, and other gatherings.

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CUBE Entertainment announced on June 17 that they were looking to recruit ‘Fan supporters’ for (G)I-DLE. The post outlined specific requirements for the role, however, there was no mention of any form of reimbursement.

[Notice] (G)I-dle Offline Fan Supporter Recruitment Guide Please check the (G)I – dle Weverse Notice Board for more details. 📎 https://t.co/FmFKSI5xN4 #GIDLE

— (G)I-DLE·(G)I-DLE (@G_I_DLE) June 17, 2024

The declaration sparked anger as people online expressed doubts about the company’s choice to depend on fans to arrange activities that are typically managed by professionals.

CUBE Entertainment announcement(Photo : weverse (ss capture))”(G)I-DLE Offline Fan Supporter Recruitment Guide2024.06.17

Hello,This is the (G)I-DLE Fan Club Manager.

We are announcing the recruitment of offline fan supporters for (G)I-DLE. Please refer to the details below.

[Offline Fan Supporter Recruitment Period]From 12 PM (KST), June 17, 2024 (Mon) until positions are filled

[Number of Offline Fan Supporters Needed]n individuals

[Offline Fan Supporter Activities]

Managing on-site activities at (G)I-DLE public broadcasts and fan club

[Offline Fan Supporter Qualifications]

Must be a member of the (G)I-DLE NEVERLAND MEMBERSHIP

Must be 20 years or older (born before 2005)

Must be available for offline activities without time restrictions

Must not disclose fan club operations to outsiders

Must not be a supporter or officer of other artists’ fan clubs, both online and offline

Must be able to actively participate for (G)I-DLE and NEVERLAND”

Comments on the Korean forum, theqoo, expressed fans’ dissatisfaction and disbelief with CUBE’s actions. Numerous individuals criticized the company for expecting fans to contribute without compensation and raised ethical concerns about exploiting dedicated supporters.

Feedback from supporters:

“Where’s your conscience…”

“CUBE’s trashy behavior is well-known.^^”

“Isn’t it better to just get a three-week part-time job?????”

“Pay people to work.”

“Why are they like this when they have so much money?”

The decision made by CUBE Entertainment to “take advantage”of fans who have already invested in the group’s membership has not only disappointed Korean fans but also international supporters. This has sparked a worldwide discussion about the importance of fair treatment and respect towards fans who have contributed to the group.

just when i was surprised yesterday that cube actually spent money to book a whole plane for yuqi…fans are not for you to take advantage of? ?? hire actual staff instead of trying to get free labour https://t.co/z5Yw5Bhrjy

— Myeonphrodite (@_jaxtaposition) June 17, 2024

Keep an eye out for any updates on the developing situation and responses to CUBE Entertainment’s management of the (G)I-DLE fan support controversy.