DanTDM Addresses KSI Controversy Following Viral Lunchly Critique

DanTDM Addresses KSI Controversy Following Viral Lunchly Critique

In a recent development within the YouTube community, British YouTuber DanTDM has finally broken his silence regarding his highly publicized conflict with fellow influencer KSI. The feud ignited in September 2024 when DanTDM publicly criticized Lunchly, a product co-founded by KSI, which led to significant backlash.

Upon its launch, Lunchly faced immediate scrutiny, and DanTDM was among the vocal critics. His pointed remark on X (formerly Twitter) quickly gained traction. “This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don’t know better than to trust the people who are selling it to them. Do better,” he stated, reflecting his disapproval of the product.

KSI, notably one of the primary creators behind Lunchly, responded vehemently to DanTDM’s remarks. He produced a lengthy, 20-minute video addressing the criticisms, during which he expressed his frustration about public perception. “I’m not seeing people going crazy toward them on Twitter, do you know why? I’ve realized why. People just hate us. They hate us,” KSI lamented, referencing controversies surrounding other influencers.

As the drama unfolded, KSI frequently mentioned DanTDM, a tactic that polarized his audience. This included remarks about various other partnerships, such as Kai Cenat’s collaboration with McDonald’s and Tom Holland’s alcohol-free beer, which seemed to amplify the situation. Ultimately, KSI confessed that his outrage was primarily a tactic to attract attention, leaving many viewers with mixed feelings.

DanTDM Addresses the Controversy

After a period of silence, DanTDM addressed the feud during a November 24 episode of the ‘Shut Up I’m Talking’ podcast alongside creators TommyInnit and Jack Manifold. The discussion turned towards the necessity of influencer accountability.

“It takes that — like a tweet, or by someone who has a large following — to make someone self-reflect a little bit,” Dan remarked. He drew parallels to JackSepticEye’s previous efforts to hold Logan Paul accountable for his actions in Japan’s ‘Suicide Forest’ incident. “With the Lunchly stuff, as well, there’s probably a similar thing. I was like, ‘This is going too far,’” he added, emphasizing the importance of limits in influence.

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DanTDM Reflects on His Approach

In a candid moment, DanTDM humorously noted that his “aura was quite strong” in the wake of his viral tweet, which garnered unexpected support from the online community. “I couldn’t be bothered to fight,” he admitted. “He loves the whole back and forth; that’s what the whole boxing stuff is about. I get it. I understand it, but it was funnier to not feed into it and just watch it happen.”

Furthermore, he revealed that his wife advised against escalating the situation, which eventually spiraled beyond his expectations. Whether KSI will retaliate now that Dan has acknowledged the feud’s underlying motivations remains to be seen. Fans will undoubtedly be keeping a close watch on KSI’s social media accounts for any updates.

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